Core Viewpoint - The article discusses the competitive dynamics between DJI and Insta360, highlighting a recent price drop by DJI and the subsequent apology from Insta360's CEO, which reflects the intense rivalry in the tech industry [5][14]. Group 1: Price Drop and Consumer Reaction - On October 8, DJI initiated its largest price drop ever, with products like the Mini 4 Pro decreasing by 1,478 yuan and the Action 4 by over 950 yuan, leading to consumer backlash and claims of being "betrayed" [9][10][12]. - DJI's approach to handling price adjustments varied by location, with different policies for online and offline purchases, causing further confusion among consumers [12][13]. Group 2: Competitive Landscape - Both DJI and Insta360 are headquartered in Shenzhen, with DJI holding an 85% market share in drones and Insta360 commanding an 81.7% share in panoramic cameras, indicating a highly competitive environment [17]. - The two companies have recently begun to encroach on each other's core markets, with DJI launching an 8K panoramic camera and Insta360 introducing a panoramic drone, signaling a strategic shift in their competitive tactics [19][20]. Group 3: CEO's Marketing Strategy - Insta360's CEO, Liu Jingkang, is noted for his unconventional marketing tactics, including a public apology to DJI's customers and a cash giveaway to his team, which have garnered significant attention and showcased his unique approach to leadership [22][29].