Core Insights - Zhengzhou Nissan has officially announced the pricing for the Frontier Pro twin models at 990,000 yuan, marking it as the first high-end pickup designed, developed, produced, and exported globally from China [1][12] Group 1: Product Overview - The Frontier Pro twin models are a benchmark product following the establishment of Nissan's light commercial vehicle (LCV) R&D center in China, developed over three years by a Sino-Japanese team [3] - The models feature dual power layouts and innovative configurations aimed at reshaping the high-end pickup market [1][3] Group 2: Market Context - The Chinese pickup market is undergoing a significant transformation, with over 1.6 billion self-driving trips expected during the 2024 National Day, and family users surpassing 50% for the first time [4] - Despite this growth, the penetration rate of new energy pickups remains below 5%, with users facing challenges such as range anxiety and inadequate scene adaptability [4] Group 3: Technical Specifications - The Frontier Pro is equipped with a third-generation M9T diesel engine and an 8AT transmission, achieving a peak torque of 500 N·m and a towing capacity of 3.2 tons, with a fuel consumption of 8.1 L/100 km [4] - The Frontier Pro PHEV is the world's first ultra-luxury plug-in hybrid pickup, featuring a 6 kW intelligent discharge system that supports various outdoor scenarios [6] Group 4: Luxury and Safety Features - The pricing of 990,000 yuan reflects superior product capabilities, including a futuristic design and luxurious interior features such as a 14.6-inch central control screen and high-quality audio system [7] - Safety features include a body made of over 70% high-strength steel and a battery safety system that meets C-NCAP five-star standards [9] Group 5: Industry Implications - The launch of the Frontier Pro twin models signifies a shift in the pickup industry, indicating Zhengzhou Nissan's transition from a "manufacturer" to a "creator" [10] - The model sets a new benchmark for high-end pickups in China, combining technical, scene, and global value [12] Group 6: Pricing Strategy - The announced price of 990,000 yuan has sparked discussions regarding whether it corresponds to the fuel or PHEV version, with expectations that the base model may be priced between 850,000 to 900,000 yuan [13][15] - Analysts suggest that the pricing strategy must balance high-end positioning with market penetration, potentially introducing a base version with additional incentives to lower the effective purchase price [15]