2025年，皮卡作为一种正处于上升期的产品，怎样获得更多消费者的认可，对一线销售团队提出很大的考验。 郑州日产西北战区总经理贾宝东，这位扎根西北市场一线3年的郑州日产皮卡销售战将，走遍了新疆的每个县城，见证了皮卡产业从单一工具属性向多 功能、智能化、绿色化转型的过程。顺利推动了郑州日产新款 Z9 皮卡插混车型在西北市场的成功落地，让技术创新与多元场景需求深度融合，为用户提供 更好的用车体验。 场景化深耕 推动新产品成功登录西北市场 西北区域幅员辽阔，地形复杂，不仅涵盖矿山开采、电力运维、农业植保等生产场景，更有户外轻度越野、旅居车改装等新兴需求，但充电设施分布不 均、长距离续航压力等问题，一直是新能源皮卡推广的痛点。贾宝东介绍，2025 年，郑州日产Z9系列皮卡（含燃油版与插混版）上市后，西北战区团队聚 焦插混车型的场景化深耕，通过精准分析客群需求、搭建异业合作生态，快速占领西北区域混动皮卡市场。 贾宝东表示，"十五五"是汽车产业全面进入高质量发展的关键期，一线销售也面临高质量发展转型。他提出，希望产业链上下游能进一步强化协同创 新，针对西北等特殊区域的场景需求，联合攻克插混技术的效率提升、成本优化、低温适应 ...

每经AI快讯，2月13日，乘联分会数据显示，皮卡产销呈现强势增长特征，2026年1月份皮卡市场销售 4.9万辆，同比增长22.5%，处于近5年的同期高位水平。2026年1月份皮卡生产为5.2万辆，同比增长 29.3%。2026年1月全国皮卡出口2.8万辆，同比增长12%，环比下降13%，行业出口占比继续保持高位。 2024年皮卡出口占比皮卡总销量的45%，2025年皮卡出口达到50%，2026年1月皮卡出口达到54%，大量 中国皮卡新品牌依托出口而强势增长，推动中国自主皮卡出口提升较好。 ...

Group 1: Core Insights - The pickup truck market is experiencing strong growth, with sales reaching 49,000 units in January 2026, a year-on-year increase of 22.5%, marking a high level for the same period in the past five years [2] - Production of pickup trucks in January 2026 was 52,000 units, reflecting a year-on-year growth of 29.3% [2] - Great Wall Motors continues to lead the pickup truck market, with strong performance both domestically and internationally, supported by consistent export growth [2] Group 2: Export Performance - In January 2026, the total export of pickup trucks reached 28,000 units, a year-on-year increase of 12%, although it saw a month-on-month decline of 13% [2] - The export share of pickup trucks is projected to reach 45% of total sales in 2024, 50% in 2025, and 54% in January 2026, indicating a robust growth trajectory for Chinese pickup truck brands in international markets [2] Group 3: New Energy Pickup Trucks - Sales of new energy pickup trucks in January 2026 were 6,000 units, showing an 18% year-on-year increase and a 6% month-on-month increase, outpacing the overall growth rate of the pickup truck market [3] - Major contributors to new energy pickup sales include BYD with 3,150 units, Geely Radar with 1,241 units, and Zhengzhou Nissan with 785 units, among others [3] - The development of electric vehicles is seen as a key factor for commercial vehicles to gain road rights, with expectations for rapid growth in the Chinese pickup market to meet both domestic and international demand [3] Group 4: Manufacturer Sales Rankings - In January 2026, the top manufacturers by sales volume were: - Great Wall Motors: 15,350 units, up 24.6% year-on-year - SAIC Maxus: 5,924 units, up 25.8% year-on-year - Jianghuai Automobile: 5,401 units, up 23.8% year-on-year - Zhengzhou Nissan: 4,053 units, up 145.6% year-on-year - JMC: 3,930 units, up 19.5% year-on-year [7]

Core Viewpoint - The Changan Hunter K70, a new electric pickup truck, showcases its performance in extreme cold conditions, emphasizing its all-season reliability and advanced features, building on the success of its predecessor, the K50 [1][3][14]. Group 1: Product Performance - The K70 demonstrated strong performance in extreme cold, passing critical tests in snow and ice, proving its capability as an all-season vehicle [4][6]. - Equipped with a professional OR3 chassis and high-strength body, the K70 maintains structural stability under extreme conditions, enhancing its off-road capabilities [6][11]. - The dual-motor system with a peak torque exceeding 550 N·m ensures responsive power delivery even in low temperatures, addressing common issues faced by traditional vehicles [6][11]. Group 2: Battery Technology - The K70 features a new high-capacity battery developed in collaboration with CATL, maintaining stable discharge performance at -30℃, thus mitigating winter range anxiety [8][16]. - An intelligent thermal management system further enhances battery performance in cold conditions, ensuring consistent power output [8][16]. Group 3: Market Positioning - The K70 builds on the K50's success, which was the best-selling hybrid pickup in 2025, with a total sales volume of 56,644 units, reflecting a year-on-year growth of 8.9% [9][14]. - The K70's upgrades in power, off-road capability, and design aim to expand the market for electric pickups, catering to both industrial and family needs [14][17]. Group 4: Design and Usability - The K70 features a rugged design with a width exceeding 2.08 meters and a height close to 2 meters, appealing to consumers seeking both functionality and aesthetics [13]. - Its cargo design supports various practical applications, from outdoor camping to industrial use, enhancing its versatility as a "mobile power station" [13][14]. Group 5: Future Outlook - With a planned launch in mid-2026, the K70 is positioned to solidify Changan's leadership in the electric pickup market, responding to evolving consumer demands for multifunctional vehicles [16][17]. - The K70's development reflects Changan's commitment to innovation and user-centric design, setting a new benchmark in the electric pickup segment [16][17].

奇瑞汽车正在切入快速增长的电动皮卡赛道。 来源：第一财经 关注" 新华网财经 "视频号 更多财经资讯等你来看 往期推荐 1月27日，奇瑞汽车正式宣布进军新能源皮卡市场，其旗下品牌RELY威麟的首款纯电皮卡R08 EV于当天上市，官方售价区间为12.78万元 至15.88万元。 奇瑞选择此时入局，正值中国新能源皮卡市场快速增长与竞争加剧的关键时期。 乘联分会数据显示，2025年新能源皮卡累计销量达7.3万辆，同比增长243%，增速显著高于皮卡市场整体水平。同时，新能源皮卡市场格 局初显，吉利雷达、比亚迪（以海外市场为主）、郑州日产等已占据一定领先地位。 值得注意的是，出口已成为拉动中国皮卡市场增长的重要引擎。2025年，国内皮卡出口量占整体销量的比例已达50%，长城、上汽大通、 江淮等企业在海外市场表现突出。 奇瑞商用车副总经理、皮卡事业部总经理张佳明对第一财经表示："整个皮卡的国内市场的体量有限，未来几年的最大增量还是在海外。" 尽管市场潜力可观，但国内皮卡格局已呈现"一超多强"态势，长城汽车在国内零售市场占据近半份额，江铃、郑州日产等传统厂商地位稳 固。随着电动化趋势加速，比亚迪等品牌也即将在国内推出新能源 ...

2026.01. 28 奇瑞选择此时入局，正值中国新能源皮卡市场快速增长与竞争加剧的关键时期。 乘联分会数据显示，2025年新能源皮卡累计销量达7.3万辆，同比增长243%，增速显著高于皮卡市场整体水 平。同时，新能源皮卡市场格局初显，吉利雷达、比亚迪（以海外市场为主）、郑州日产等已占据一定领先 地位。 值得注意的是，出口已成为拉动中国皮卡市场增长的重要引擎。2025年，国内皮卡出口量占整体销量的比例 已达50%，长城、上汽大通、江淮等企业在海外市场表现突出。 本文字数：661，阅读时长大约1分钟 作者 | 第一财经 葛慧 奇瑞汽车正在切入快速增长的电动皮卡赛道。 1月27日，奇瑞汽车正式宣布进军新能源皮卡市场，其旗下品牌RELY威麟的首款纯电皮卡R08 EV于当天上 市，官方售价区间为12.78万元至15.88万元。 微信编辑 | 七三 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严 ...

头部自主品牌纷纷瞄上了电动皮卡。 奇瑞汽车正在切入快速增长的电动皮卡赛道。 奇瑞商用车副总经理、皮卡事业部总经理张佳明对第一财经表示："整个皮卡的国内市场的体量有限， 未来几年的最大增量还是在海外。" 尽管市场潜力可观，但国内皮卡格局已呈现"一超多强"态势，长城汽车在国内零售市场占据近半份额， 江铃、郑州日产等传统厂商地位稳固。随着电动化趋势加速，比亚迪等品牌也即将在国内推出新能源皮 卡，竞争预计将进一步升温。 "2025年纯电皮卡的渗透率已突破9%，市场发展正从早期导入进入'产品驱动、用户认可'的新阶段。"张 佳明认为，2026年新能源皮卡市场将迎来规模化爆发。 奇瑞选择此时入局，正值中国新能源皮卡市场快速增长与竞争加剧的关键时期。 乘联分会数据显示，2025年新能源皮卡累计销量达7.3万辆，同比增长243%，增速显著高于皮卡市场整 体水平。同时，新能源皮卡市场格局初显，吉利雷达、比亚迪（以海外市场为主）、郑州日产等已占据 一定领先地位。 值得注意的是，出口已成为拉动中国皮卡市场增长的重要引擎。2025年，国内皮卡出口量占整体销量的 比例已达50%，长城、上汽大通、江淮等企业在海外市场表现突出。 1月27日 ...

皮卡产销： 2025年12月份皮卡市场销售5.2万辆，同比增长8.8%，处于近5年的高位水平。2025年1-12月 份皮卡市场销售58.9万辆，同比增长11.8%。2025年12月份皮卡生产为4.8万辆，同比增长5.2%，处于近5年的 中高位水平。2025年1-12月份皮卡市场生产57.5万辆，同比增长14%。 长城汽车持续保持强势皮卡领军地位，国内外表现均较平稳。受出口持续同比增长促进，长城汽车、长 安汽车、上汽大通、江淮汽车、郑州日产表现较强。在国内皮卡零售市场，长城汽车、江铃汽车、郑州日产、 雷达汽车、江西五十铃等表现较好，国内"皮卡一超多强"格局继续保持。皮卡市场的主力区域在西南、西北为 主，西部地区的皮卡需求较大。2025年12月西南、西北地区的皮卡需求占到总体需求的46%，成为两大核心市 场，京津山河四省的皮卡表现较弱。随着新能源皮卡高增速放缓，新能源助力皮卡市场弱于物流类电动车走 势。 皮卡出口： 2025年12月全国皮卡出口2.8万辆，同比增长12%，环比下降13%，行业出口占比继续保持高 位。1-12月皮卡出口30万辆，同比增长21%。2024年皮卡出口占比皮卡总销量的45%，2025年12 ...

Core Insights - The Chinese pickup truck industry is at a strategic opportunity and transformation phase, driven by new energy and intelligence, with global competition urging faster brand building and technology output [3][5] - By 2025, the domestic pickup market is experiencing intense competition, while exports have surged, accounting for over 50% of total production, marking a significant growth driver for the industry [5][10] - The industry is undergoing profound changes characterized by domestic transformation pressures, robust overseas growth, and accelerated breakthroughs in new energy [7][10] Industry Trends - The main themes of the conference were "transformation, going global, and new energy," indicating a shift from incremental competition to a focus on global market engagement [10][12] - The export volume of Chinese pickups has surpassed domestic sales for the first time, with a notable ratio of 1.22:1, highlighting a significant shift in industry dynamics [10][12] - The penetration rate of new energy pickups is expected to rise from 4% in 2024 to 9% in 2025, indicating a breakthrough in a segment previously considered challenging for electrification [12][14] Future Opportunities and Challenges - The upcoming "15th Five-Year Plan" presents both opportunities and challenges, with expected policy improvements to enhance the pickup market and stimulate consumer demand [7][17] - The year 2026 is anticipated to be a breakthrough year for hybrid pickups, with more companies expected to launch mature plug-in hybrid products at competitive price points [17][18] - The industry faces challenges such as intense competition in the domestic market and the need for sustainable profit models, emphasizing the importance of experience and solution-based competition [18][25] Annual Model Release - The conference included the announcement of the "7th Annual Pickup Model Evaluation," featuring 11 new pickup models from major brands, evaluated through comprehensive testing [19][21] - The evaluation process was detailed, focusing on various performance metrics such as safety, efficiency, comfort, and off-road capability [21][23] - The certification system's role in promoting standardization and quality in the pickup industry was highlighted, with awards presented to models that achieved significant certifications [23][25]

Group 1: Market Performance - From January 1 to 18, the national passenger car retail sales reached 679,000 units, a year-on-year decrease of 28% and a month-on-month decrease of 37% [1][5] - During the same period, the wholesale volume of passenger cars was 740,000 units, down 35% year-on-year and 30% month-on-month [1][9] - The retail sales of new energy vehicles (NEVs) in the same timeframe were 312,000 units, reflecting a 16% year-on-year decline and a 52% month-on-month decline [1][5] Group 2: Production Trends - In the first two weeks of January, the production of pure fuel light vehicles was 91,000 units, down 85% year-on-year and 77% month-on-month [1] - The production of hybrid and plug-in hybrid vehicles totaled 139,000 units, a year-on-year decrease of 65% and a month-on-month decrease of 75% [1] Group 3: Policy Impact - The National Development and Reform Commission announced a policy to implement large-scale equipment updates and a trade-in program, which is expected to boost domestic car consumption [5] - The subsidy for passenger car trade-ins is projected to decrease by 20% to 30% compared to 2025, indicating a structural adjustment in the policy [5][11] Group 4: Future Outlook - The market is expected to improve as local subsidy details and channels are fully launched, along with the gradual release of purchasing power before the Spring Festival [5] - The first month of the year typically sees a "New Year sales boost," and despite the current weak performance, there is an anticipation of a slight increase in year-on-year sales due to pre-orders and market dynamics [9][11]