如此急于恢复这款皮卡的生产，市场及舆论不禁要问，这背后究竟隐藏着哪些"秘密"呢？ 背后有着深层原因 刚刚踏入2026年门槛，Stellantis就透露，决定恢复生产搭载V8发动机的Ram TRX皮卡。2027 款Ram 1500 SRT TRX将于2026年底上市。 对于恢复生产V8动力Ram TRX皮卡，Stellantis公开的解释是，由于美国联邦排放法规有所放宽， 加之公司正在执行美国市场的销售扭转计划，此举顺势而为。 其实，在这背后，Stellantis没有说出的，还有更深层次的战略思考，是对市场趋势、品牌价值与技 术路径的一次重新校准。随着Stellantis前CEO卡洛斯·塔瓦雷斯的离职，新管理层掌舵下的Stellantis正开 始重新梳理品牌发展脉络。政策风向与市场需求是车企决策的重要指南针。美国联邦排放法规对燃油经 济性标准的调整，为大排量V8发动机创造了短暂的市场"避风港"，也让Stellantis看到了延续燃油性能车 辉煌的机会。与此同时，Stellantis在美国市场的处境却不容乐观，销量从2020年的200万辆预计下滑至 2025年的约125万辆，市场排名也跌至第六位。在这样的困境下， ...

"买皮卡容易养皮卡难。" 这是一位跑了20万公里的皮卡车主的真实心声。当维修账单开始超过车辆 残值，皮卡作为"生产资料"的性价比便急剧下滑。奇瑞威麟R08此时抛出"首任车主整车终身质保"， 像一颗投入深水区的炸弹。我们不禁要问：在普遍采用3-5年质保的保守皮卡行业，奇瑞威麟为何要 当"孤勇者"？这份"终身承诺"的背后，是实实在在的用户福音，还是一场精心计算的商业冒险？ 皮卡车主的"后半生"焦虑 对于将皮卡视为"移动办公室"和"生计伙伴"的创业者、个体商户而言，车辆驶出质保期的那一刻，才 是真正焦虑的开始。行业数据显示，这类工具型皮卡的年均行驶里程普遍站在3万公里以上，对于从 事建材运输、农副产品贩运的用户，年行驶5-8万公里是常态。这意味着，普通家庭需要五六年才能 达到的里程，皮卡可能在一两年内就能轻松突破。发动机、变速箱、底盘在持续高负荷运转下，磨损 速度呈几何级数增长。 然而，整个行业为这些"苦力车"提供的保障，却与这种残酷的使用现实严重错配。 主流品牌奉行 的"3年/10万公里"或至多"5年/15万公里"的质保政策，像一份经过精算的"有限保险"，精准地覆盖 了车辆状态最稳定的"青壮年时期"。 一旦超出这 ...

长城汽车持续保持强势皮卡领军地位，国内外表现均较平稳。受出口持续同比增长促进，长城汽车、长 安汽车、上汽大通、江淮汽车、郑州日产表现较强。在国内皮卡零售市场，长城汽车、江铃汽车、郑州日产、 雷达新能源汽车、江西五十铃等表现较好，国内"皮卡一超多强"格局继续保持。皮卡市场的主力区域在西南、 西北为主，西部地区的皮卡需求较大。2025年11月西南、西北地区的皮卡需求占到总体需求的46%，成为两大 核心市场，京津山河四省的皮卡表现较弱。随着新能源皮卡高增速放缓，新能源助力皮卡市场弱于物流类电动 车走势。 皮卡出口： 2025年11月全国皮卡出口3.2万辆，同比增长54%，环比增长19%，1-11月皮卡出口26.8万辆， 同比增长22%。2024年皮卡出口占比皮卡总销量的45%，2025年11月皮卡出口达到57%，2025年1-11月皮卡出 口达到52%，中国自主皮卡出口提升较好。 新能源皮卡： 2025年11月新能源皮卡0.8万辆，同比增长152%，环比增长40%；1-11月累计新能源皮卡6.7 万辆，增长335%，形成超强于皮卡总体增速的较好走势。相对于电动轻卡的物流需求暴增，电动化是商用车 获得路权的最佳提升方 ...

智通财经APP获悉，乘联分会发布的数据显示，12月1日-12月14日，全国乘用车新能源市场零售47.6万辆，同比去年12月同期下降4%，较上月同期增长 1%，今年以来累计零售1194.8万辆，同比增长18%，全国乘用车市场新能源零售渗透率62.3%；12月1日-12月14日，全国乘用车厂商新能源批发45.7万辆， 同比去年12月同期下降15%，较上月同期下降14%，今年以来累计批发1421.3万辆，同比增长26%，全国乘用车厂商新能源批发渗透率62.3%。 12月1日-12月14日，全国乘用车市场零售76.4万辆，同比去年12月同期下降24%，较上月同期增长2%，今年以来累计零售2224.7万辆，同比增长5%；12月1 日-12月14日，全国乘用车厂商批发73.4万辆，同比去年12月同期下降31%，较上月同期下降15%，今年以来累计批发2,749.9万辆，同比增长9%。 12月1-2周，全国纯燃料轻型车生产45.7万辆，同比去年12月同期下降24%，较上月同期下降11%；12月1-2周，混合动力与插混总体生产27.5万辆，同比去年 12月同期下降14%，较上月同期下降8%。 1.2025年12月全国乘用车市场 ...

北京商报讯（记者 刘晓梦）12月15日，中国汽车流通协会乘用车市场信息联席分会发布的数据显示， 今年11月皮卡市场销售5.6万辆，同比增长18.8%，环比增长16.8%，处于近5年的高位水平。 ...

Core Viewpoint - The article highlights the strong performance of the pickup truck market in China, with significant year-on-year growth in both sales and production, driven by key players like Great Wall Motors and the increasing demand for electric pickups [2][3]. Pickup Truck Sales - In November 2025, the pickup truck market sold 56,000 units, marking an 18.8% year-on-year increase and a 16.8% month-on-month increase, reaching a five-year high [2]. - From January to November 2025, total sales reached 537,000 units, reflecting a 12.1% year-on-year growth [2]. - The production in November 2025 was 52,000 units, up 8% year-on-year, with a total production of 527,000 units from January to November, showing a 14.5% increase [2]. Key Players in the Market - Great Wall Motors continues to lead the pickup market, with stable performance both domestically and internationally [2]. - Other strong performers include Changan Automobile, SAIC Maxus, JAC Motors, and Zhengzhou Nissan, with notable growth in exports [2]. - The domestic retail market shows a "one strong, many strong" pattern, with Great Wall, JMC, Zhengzhou Nissan, Radar, and Jiangxi Isuzu performing well [2]. Regional Demand - The main demand for pickups is concentrated in the Southwest and Northwest regions, which accounted for 45% of total demand in November 2025 [2]. - The performance in the Beijing-Tianjin-Hebei region is weaker compared to the western regions [2]. Export Performance - In November 2025, China exported 32,000 pickups, a 54% year-on-year increase and a 19% month-on-month increase, with total exports reaching 268,000 units from January to November, up 22% year-on-year [3]. - Exports accounted for 45% of total pickup sales in 2024, rising to 57% in November 2025 [3]. New Energy Pickup Trucks - In November 2025, sales of new energy pickups reached 8,000 units, a remarkable 152% year-on-year increase and a 40% month-on-month increase [3]. - Cumulatively, 67,000 new energy pickups were sold from January to November 2025, reflecting a 335% increase [3]. - Major contributors to new energy pickup sales include BYD, with 3,594 units sold overseas, and other brands like Geely and Changan also showing significant sales [3].

Core Viewpoint - The pickup truck market in China is evolving from a purely utilitarian vehicle to a multifunctional model that combines passenger and utility features, driven by consumer demand for lifestyle-oriented products [1][5]. Product Launch - Zhengzhou Nissan launched the Frontier Pro pickup truck, marking the first global debut of a Nissan pickup in China, with nine models available. The price range for the diesel version is 169,900 to 199,900 yuan, for the gasoline version is 176,900 to 196,900 yuan, and for the plug-in hybrid version is 189,900 to 249,900 yuan [3][19]. Brand Transformation - Zhengzhou Nissan is undergoing a transformation to adapt to market changes, emphasizing a new brand value proposition "潮玩由NI" (潮玩由NI), which reflects a shift towards a lifestyle-oriented approach for pickup trucks [5][7]. User Demand - Modern pickup truck users are looking for vehicles that not only perform well but also offer recreational and social features, moving beyond traditional utility [7][9]. Vehicle Features - The Frontier Pro is built on a global multi-terrain platform and offers a dual power matrix of gasoline and hybrid options. It integrates advanced technology, comfort comparable to high-end passenger cars, and leading-edge energy solutions [10][12]. Performance and Comfort - The Frontier Pro features a third-generation M9T diesel engine with 500N·m of torque, advanced off-road capabilities, and a fuel consumption of 8.1L/100km. It also includes high-quality seating and user-friendly cargo features [12][14]. Safety Standards - The vehicle boasts a high-strength steel body with a 70% high-strength steel ratio and advanced battery safety measures for the plug-in hybrid model, ensuring safety during off-road and heavy-load conditions [16]. Customization Options - Zhengzhou Nissan introduced two modified models, "锋坦云梦X" and "锋坦弯刀," designed for outdoor activities and comfort, showcasing the brand's commitment to expanding the pickup truck's lifestyle appeal [18]. Global Strategy - The Frontier Pro is the first Nissan pickup designed, developed, and produced in China, with plans for global export starting in 2026. This reflects Zhengzhou Nissan's strategic positioning in the global market [19][21]. Market Performance - In the first ten months of 2025, the Chinese pickup truck market saw sales of 481,000 units, with Zhengzhou Nissan among the top performers, indicating the effectiveness of its transformation strategies [21].

Core Insights - The article highlights the evolution of the new energy pickup truck from a "tool vehicle" to a "mobile energy ecological carrier" through the dual strategy of "product strength + full-scene ecological solutions" showcased by Geely Radar at the 23rd Guangzhou International Auto Show [1] Group 1: Product Features - The Geely Radar PHEV model features the Thunder EM-P super hybrid system, delivering a maximum power of 260 kW and peak torque of 914 N·m, achieving a 0-100 km/h acceleration in 8.6 seconds, significantly outperforming traditional fuel pickups [3] - The vehicle boasts a comprehensive range of 1068 km and a fuel cost reduction of 75% per kilometer compared to fuel pickups, potentially saving tens of thousands of yuan over a five-year usage period [3] - The design includes a hidden beam structure similar to Tesla's Cybertruck, with a rated load of 0.5 tons and a durable carrying capacity of 1.3 tons, suitable for commercial applications [3] Group 2: Smart Features - The vehicle is equipped with a smart cockpit featuring a 10.2-inch instrument panel and a 14.6-inch display, running on the Galaxy OS system, which allows for 200 ms voice response and continuous dialogue capabilities [5] - An L2-level driver assistance system enhances the vehicle's usability, providing a passenger car-like intelligent experience [5] Group 3: Ecological Solutions - The PSP380 vehicle-mounted discharge device, showcased at the auto show, is a 36 kW mobile power station that redefines outdoor electricity usage, achieving 98% output efficiency and capable of powering large industrial equipment [6] - The mobile power station allows for flexible deployment, improving operational efficiency by 30% and reducing electricity costs by 87.5% compared to fuel generators, potentially saving tens of thousands of yuan annually [8] - Geely Radar has developed tailored solutions for various sectors, including agriculture and engineering, enhancing its service offerings with customized modifications for industry users [8] Group 4: Market Performance - Geely Radar has maintained its position as the leading brand in China's new energy pickup market for three consecutive years, with 9,775 units registered from January to October this year [9] - The brand has achieved a 30% repurchase rate and has been recognized as the sales champion in government procurement for two consecutive years, reflecting strong customer loyalty and brand strength [9] - Geely Radar's dual technology strategy in both pure electric and hybrid models is driving the transformation of the pickup market from fuel to electric [9]

Core Insights - The core point of the article highlights the performance of the pickup truck market in China, indicating a positive growth trend in both year-on-year and month-on-month sales figures [1] Sales Performance - In October, the sales volume of the pickup truck market reached 48,000 units, representing a year-on-year increase of 12% [1] - Month-on-month, the sales grew by 5.5% compared to the previous month [1]

Core Viewpoint - The pickup truck market in China is experiencing steady growth, with significant increases in both domestic sales and exports, particularly in the electric pickup segment, indicating a shift towards electrification and diversification in consumer preferences [2][3][7]. Pickup Truck Sales - In October 2025, the pickup truck market sold 48,000 units, a year-on-year increase of 12% and a month-on-month increase of 5.5%, maintaining a mid-high level compared to the past five years [2][7]. - From January to October 2025, total sales reached 481,000 units, up 11.4% year-on-year [2]. - The production figures for October 2025 were also strong, with 48,000 units produced, reflecting a 12.3% year-on-year increase [2]. Export Performance - In October 2025, China exported 26,800 pickup trucks, marking a 27% year-on-year increase and a 22% month-on-month increase, with exports accounting for 56% of total sales in October [3][9]. - For the first ten months of 2025, exports totaled 236,000 units, a 19% increase compared to the previous year [3][9]. New Energy Pickup Trucks - The new energy pickup truck segment saw remarkable growth, with October 2025 sales reaching 5,700 units, a 138% year-on-year increase and a 31% month-on-month increase [3][11]. - Cumulatively, from January to October 2025, new energy pickup truck sales reached 59,000 units, representing a 382% increase [3][11]. Regional Market Dynamics - The primary demand for pickup trucks is concentrated in the Southwest and Northwest regions, which accounted for 48% of total demand in October 2025 [14][27]. - The market in the Northwest is particularly strong due to increased economic activity and rainfall, while the Eastern regions have shown a decline [14][27]. Competitive Landscape - Great Wall Motors continues to dominate the pickup truck market, holding nearly 50% of the domestic market share, with strong performances from Changan Automobile and Zhengzhou Nissan [20][23]. - The competitive landscape is evolving, with traditional manufacturers like SAIC Maxus and Jianghuai Automobile also showing strong export performance [20][25]. Monthly Sales Trends - The pickup truck market is characterized by seasonal fluctuations, with sales typically increasing after the Spring Festival and declining during the mid-year months [6][7]. - The overall market remains stable, with export growth contributing significantly to the performance of the pickup truck segment [7][9].