春运旅行趋势报告
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2026春运预测报告:机票均价较去年略有上涨,节前民航热门出发城市上海居首
Yang Zi Wan Bao Wang· 2026-01-20 12:41
Core Insights - The report by Tongcheng Travel predicts the first wave of travel peak during the Spring Festival will occur around February 6, with the highest passenger flow expected on February 13 and 14 [1][4] - Domestic flight ticket prices have slightly increased compared to the same period last year, with an average price exceeding 950 yuan for domestic flights and around 900 yuan for international flights [4][8] - The longest Spring Festival holiday in history is expected to significantly boost travel demand during this period [1][8] Travel Trends - The first wave of return home peak for rail and air travel is anticipated around February 6, with a low point in passenger flow on February 16 and 17 [3][4] - The majority of travel during the Spring Festival will be from workers and office employees returning home, showing a clear "tidal" flow pattern between major cities and labor-exporting regions [4][8] - Popular departure cities for rail travel before the holiday include Guangzhou, Chongqing, and Beijing, while major air travel cities include Shanghai, Guangzhou, and Shenzhen [7][8] Passenger Demographics - The proportion of travelers making two or more trips during the Spring Festival is expected to reach 13%, with over 30% of rail passengers likely to travel multiple times, marking a new high since 2023 [8] - The proportion of family travelers (parent-child) is projected to reach 39%, significantly higher than the previous year, while the elderly (60 years and above) will account for 19% of travelers [11]