Core Viewpoint - The article highlights the adaptability and strategic foresight of Yang Shuxia, CEO of Zhejiang Zhongfa Import and Export Co., Ltd., in navigating the challenges of global trade and the evolving landscape of cross-border e-commerce, particularly focusing on emerging markets and innovative product offerings [2][4][6]. Group 1: Market Strategy - Yang Shuxia has diversified her business focus beyond North America to emerging markets in Asia, Africa, and Latin America, reducing sensitivity to fluctuations in any single market [4]. - In 2024, imports and exports from Yiwu to Belt and Road countries accounted for 61.8%, with orders from the Middle East, Latin America, and Africa increasing by 25% year-on-year [4]. - The global trade landscape is expected to undergo significant changes by 2025, with Yiwu serving as a resilient trade hub for over 75,000 shops and 200,000 merchants [4]. Group 2: Business Evolution - Yang Shuxia's entrepreneurial journey began with the creation of the Japanese wedding dress brand "TIGLILY," which achieved monthly sales exceeding 1 million and annual sales surpassing 10 million [7]. - The transition to cross-border e-commerce was marked by a strategic pivot to TikTok's cross-border business, where the company quickly became a leading seller after the platform's UK launch in 2021 [8][10]. - The challenges faced in the early stages of TikTok's cross-border e-commerce led to a reevaluation of the business model, emphasizing the need for adaptability in a volatile market [10][11]. Group 3: Product Focus and Innovation - In 2024, the company shifted its focus to personal care small appliances, recognizing the higher average transaction value and technological attributes of these products [13]. - Approximately 80% of customers now come from Asia, Africa, and Latin America, where Chinese electronic products are favored for their quality-to-price ratio [13]. - The company is leveraging AI and digital tools to enhance customer engagement and streamline operations, aiming to integrate online and offline sales channels [18][19]. Group 4: Future Outlook - The upcoming "Good Life Expo" aims to stimulate consumer activity and support quality brands, providing a platform for domestic companies to expand their market reach [21]. - The expo will feature a unique online-offline integration model, facilitating direct connections between quality product/service companies and domestic distribution channels [21].