Summary of the Conference Call for the Company Company Overview - The conference call pertains to **China Literature**, an online reading platform in China, which reported significant growth and developments in the first half of 2025. Key Points and Arguments Industry Performance - In the first half of 2025, the **IT industry in China** experienced explosive growth and a profound ecosystem transformation driven by three main trends: 1. The increasing value of high-end IT, with traditional models based on literary IP continuing to produce top-tier works with broad influence and commercial success [3] 2. The rapid rise of short dramas reshaping content consumption, enhancing conversion efficiency, and creating new monetization opportunities for mid- to long-tail IPs [3] 3. The growing popularity of physical and scene-based IP products, indicating that IP is deeply integrated into users' daily lives [3] Business Performance - In the first half of 2025, **China Literature** added **200,000 authors** and **400,000 new literary works**, contributing **20 billion words**. The number of new signed works with annual revenue exceeding **1 million RMB** increased by **63%** [5] - Online business revenue grew by **2.3%** to **1.99 billion RMB**, with average revenue per active user increasing by **4.5%** to **9.2 million RMB** [5] IP Visualization Achievements - Several adaptations of China Literature's IP into high-quality dramas, such as **"繁花四季"**, **"燕归时"**, and **"一人之下第二季"**, achieved high popularity, with six dramas ranking in the top ten for cumulative views across platforms [6] - New animated works like **"斗破苍穹"**, **"星辰变"**, and **"武动乾坤"** also performed well, with **"斗破苍穹"** and **"武动乾坤"** entering the top ten paid content on Tencent Video [6] Short Drama Sector - The short drama segment showed strong growth, with two popular short dramas grossing over **80 million RMB** and achieving a total view count of **3 billion**. One short drama surpassed **1 billion views** in its first month [7] Physical and Scene-based IP Commercialization - The total GMV for physical and scene-based IP products reached **480 million RMB**, nearly matching the total for the previous year. This growth was attributed to a **3-4 times** increase in product development speed and expanded distribution channels [9] Online Gaming Developments - The online gaming sector continued to license high-quality IP, with the popular project **"斗罗大陆"** launched in July. Several adaptations like **"一人之下"** and **"诡秘之主"** received publishing licenses and are expected to debut soon [10] AI Technology Impact - The introduction of AI-driven tools like the online literary knowledge base **"智能同笺"** led to a **40%** increase in interactions between writers and AI, with daily active users of the writer assistant growing by over **40%** [11] - Revenue from AI-translated works on international reading platforms increased by **38%**, accounting for over **35%** of total revenue from web novels [11] Future Development Focus - The company plans to launch customized products for mid-tier IPs and consider introducing high-quality third-party IPs for product development. The product range will include collectibles, blind boxes, and toys [12] - The focus for 2025 includes maintaining the popularity of classic IPs through new content and enhancing user engagement with various forms of media [14] Commercialization Potential - The flagship IPs are seen as having significant commercialization opportunities, with the merchandise team achieving **480 million RMB** in sales, indicating substantial growth potential [15] Market Trends and User Demand - The company is adapting to changing user demands, shifting from hard goods to cosmetics and soft goods, and exploring new categories like training products [16] New Content Plans - In the second half of 2025, the company plans to release six new dramas, including **"扫毒风暴"**, which has already received high ratings [19] AI Applications in Operations - The company is actively exploring AI technology to enhance content production efficiency, with significant increases in user engagement and content generation through AI tools [20][21] Additional Important Content - The company has established a comprehensive distribution network, collaborating with approximately **10,000** online and offline distributors, and has opened around **10** self-operated stores in key ACG markets [12] - Strategic investments in leading collectible card companies and partnerships with various consumer brands are aimed at accelerating growth in the merchandise sector [12][13]