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AI Agent“引爆”电商大促,微盟WAI图片创作使用次数同比上升60%
Yang Zi Wan Bao Wang· 2025-11-13 07:35
Core Insights - The 17th Double 11 shopping festival marks a shift in e-commerce competition from price and traffic to efficiency driven by technology, with AI becoming a crucial tool for merchants [1][5] - AI applications have transitioned from experimental to practical implementation, significantly enhancing operational efficiency and transaction conversion for businesses [1][2] Group 1: AI Implementation and Impact - AI has become an essential partner for merchants during major sales events, with the use of AI tools increasing significantly; for instance, the number of merchants using Weimeng's AI Agent 2.0 surged to 7.8 times compared to June, and overall usage increased by 21.3% [2][3] - The AI capabilities of Weimeng's Agent 2.0 include generating marketing proposals, customizable configurations for human-AI collaboration, and automated execution across multiple channels, creating a closed-loop from strategy to execution [3][4] Group 2: Industry-Specific Applications - In the food and beverage sector, the AI batch product listing agent is predominantly used, with 80% of usage concentrated in agricultural products, snacks, and beverages, alleviating operational pressures for merchants with high SKU counts [4] - The apparel industry leverages AI for visual functions, such as virtual fitting, which has replaced traditional model shoots, significantly reducing costs and time for seasonal product launches [4] Group 3: Future Outlook - The data indicates that AI has moved from being an optional tool to a necessary component in e-commerce operations, enhancing efficiency and decision-making capabilities for merchants in a competitive landscape [5] - Weimeng's WAI has established a comprehensive "AI Agent suite" covering over 58 commercial scenarios, transitioning from a phase of technological investment to one of scalable application and commercial returns [4]