Core Insights - The article discusses how Huida Sanitary Ware is navigating the market landscape by focusing on value creation rather than price competition, aiming for a significant transformation in the industry by 2025 [1][9]. Group 1: Market Positioning and Strategy - Huida Sanitary Ware has positioned itself as a "health bathroom expert" and aims to achieve value enhancement through technological breakthroughs and industry standards leadership by 2025 [1][5]. - The company is shifting from a focus on single products to comprehensive bathroom solutions that cater to diverse consumer needs, emphasizing the integration of scenes, services, and ecosystems [1][9]. Group 2: Technological Innovations - The smart bathroom market is growing at over 20% annually, with Huida's flagship product being the smart toilet, which aligns with consumer demand for health care and convenience [2]. - In 2025, Huida will launch the "full waterway sterilization" technology, extending sterilization from localized points to the entire water supply chain, enhancing water safety management [2][5]. - The new flagship smart toilets, "Deep Shield S5 Pro" and "Deep Shield S6 Pro," incorporate advanced health protection features, addressing traditional hygiene concerns [2][5]. Group 3: Industry Standards and Certifications - Huida Sanitary Ware led the establishment of the "full waterway sterilization" group standard, marking a significant step in standardizing this technology within the industry [5][7]. - The company has applied for 100 new patents and received 107 new patent grants as of June 2025, showcasing its commitment to innovation [8]. Group 4: Targeting Aging Population and Renovation Market - With government policies promoting old-for-new exchanges and renovations, Huida is strategically focusing on the aging population's needs, creating a complete product ecosystem for elderly bathroom solutions [9][12]. - The company introduced a "3-day renovation plan" to address long renovation cycles and improve efficiency in upgrading old bathrooms [11][12]. Group 5: Brand Development and Social Responsibility - Huida emphasizes brand building as a key component of its growth strategy, launching initiatives to strengthen emotional connections with the public [14]. - The company has been recognized for its social responsibility efforts, including partnerships with welfare foundations to support rural schools [19]. Group 6: Comprehensive Bathroom Solutions - Huida is shifting its focus to "full bathroom solutions," integrating functionality, aesthetics, and emotional appeal to meet evolving consumer demands [21]. - The company has launched various bathroom suite styles at the 2025 Shanghai Kitchen and Bath Expo, catering to different consumer preferences and needs [21]. Group 7: International Expansion and Quality Assurance - Huida has established a strong international presence, with products certified by various global quality standards and available in over 100 countries [27]. - The company maintains a rigorous quality control process, ensuring high standards in production and earning recognition in international design competitions [25][31].