Group 1 - A unique romantic proposal by a user named "Momo" gained significant attention on Weibo, highlighting the emotional connection and commitment between her and her boyfriend despite geographical distance [1][3] - Momo and her boyfriend, who met in college, have been together for five years and plan to settle in Hangzhou, showcasing a long-term relationship built on mutual support [3] - The proposal was part of JD's promotional event for the Qixi Festival, where customers could win a chance to have their love messages featured in prominent locations, enhancing the romantic experience [5] Group 2 - JD launched the "Qixi Gift Season" with various promotions, including exclusive gift boxes and interactive greeting cards, aimed at helping consumers express their love during this traditional festival [7] - The event included a notable moment during a Beijing Guoan football match, where a 95-year-old woman proposed to her boyfriend in front of over 40,000 fans, demonstrating the event's impact on public engagement [5]

Group 1 - The core event of the news is a romantic proposal that took place during a Chinese Super League match, where a young woman proposed to her boyfriend with a bouquet of Ecuadorian roses, facilitated by JD.com's "Buy Flowers and Win Proposal Moments" campaign [1][4] - The match featured a giant TIFO themed around "The Little Prince," symbolizing love and companionship, which added to the romantic atmosphere of the event [2][4] - JD.com launched the "Buy Flowers and Win Proposal Moments" campaign to cater to modern expressions of romance, allowing consumers to select fresh flowers and have their proposal messages displayed at various high-visibility locations, including sports events and social media [4][6] Group 2 - The campaign includes exclusive gift boxes, interactive voice greeting cards from celebrities, and a gift ranking list to enhance the consumer experience during the Qixi Festival [4] - From now until the Qixi Festival, users can enjoy discounts on purchases through JD.com's "One-Click Gift" feature, which also includes celebrity blessings and special offers on selected new products [6] - Special promotions include the opportunity to purchase a limited edition MCM canvas bag for just 0.01 yuan with qualifying orders during the promotional period [6]