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一颗千年金果“出圈”之路 从唐宋贡品到香飘海外
Zhong Guo Xin Wen Wang· 2025-05-17 08:38
Core Insights - The article highlights the transformation of Yangdun Village in Deqing County, Zhejiang Province, where traditional loquat cultivation has evolved into a modern agricultural success story, integrating cultural heritage with contemporary marketing strategies [1][3][4] Group 1: Historical Context - Yangdun Village has a loquat cultivation history dating back to the Tang and Song dynasties, benefiting from a favorable climate and fertile soil, producing high-quality loquats known for their size and juiciness [1] - Historical records indicate that loquats from Yangdun were considered tribute items during the Southern Song dynasty, showcasing their long-standing cultural significance [1] Group 2: Economic Transformation - The introduction of modern agricultural practices, including the establishment of the Jiazheng Loquat Cooperative, has significantly improved the economic outcomes for local farmers, with annual incomes rising from 20,000 yuan to over 70,000 yuan for a three-mu plot [3] - The annual production of loquats has reached 1,700 tons, generating over 60 million yuan in revenue, with products now being sold in major cities like Beijing and Shanghai, as well as internationally in Singapore [3] Group 3: Cultural and Technological Integration - The village has embraced cultural initiatives, such as the annual Loquat Cultural Festival, and developed creative products like "Loquat Fairy" IP and unique food items, enhancing the cultural appeal of loquats [3] - Technological advancements, including the introduction of new loquat varieties and the use of drones for direct delivery to local tourism spots, have further increased productivity and market reach [3]