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打造文旅发展新样本,“文采会”打通供需对接“最后一公里”
Xin Lang Cai Jing· 2025-09-27 14:37
Core Insights - The "Cultural and Tourism Public Service Product Procurement Conference" aims to create a new model for high-quality integrated development in the Yangtze River Delta, enhancing the cultural tourism supply-side structural reform and providing a platform for innovative cultural tourism public service products [1][15] - The event showcased nearly 10,000 products from around 1,600 units, emphasizing the importance of online and offline integration to facilitate efficient resource matching [1][12] Group 1: Event Overview - The conference took place in Songjiang New City, featuring a wide array of cultural and tourism products, including traditional crafts and modern digital experiences [1][3] - The event included 17 hours of live streaming, highlighting excellent public cultural projects and performances from private troupes in the Yangtze River Delta [7][12] Group 2: Cultural Initiatives - The "Zhao's Workshop," a new participant, aims to innovate traditional opera by integrating various theatrical forms and plans to launch a series of activities to engage the community [3][5] - The workshop's initiatives include a "theater immersion" experience that combines traditional crafts and cultural lectures, serving over 10,000 people in 2024 [3][5] Group 3: Regional Development - The event supports the development of regional cultural tourism brands, with specific plans for themed activities along the Suzhou River, enhancing community engagement and cultural experiences [8][12] - The Songjiang District aims to provide comprehensive public cultural services, reaching over 300,000 people annually, and has established a model for public cultural delivery [14][15] Group 4: Historical Context and Future Prospects - The "Cultural and Tourism Public Service Product Procurement Conference" has evolved since its inception in 2017, becoming a significant platform for cultural exchange and resource procurement, with a total of 25,000 products displayed and an intended transaction value of 1.07 billion yuan [12][15] - The conference's success has led to its expansion into various districts, contributing to the cultural and tourism development of Shanghai's five new cities [15]