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极米Play 6联名限定礼盒
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极米科技携手M.LanPanda萌兰推出联名产品 促进科技产品与国宝文化深度融合
Zheng Quan Ri Bao· 2025-05-07 12:11
Core Insights - The collaboration between XGIMI Technology and M.LanPanda aims to enhance the emotional value and cultural attributes of their products, particularly targeting Generation Z consumers [2][3] - The limited edition Play 6 gift box was launched on May 6 and reflects a strategic move to integrate local cultural elements into technology products [3][4] - XGIMI Technology has seen significant growth in overseas markets, with revenue increasing from 177 million yuan to 1.086 billion yuan from 2020 to 2024, representing a compound annual growth rate of 43.66% [3] Group 1 - The Play 6 series has been designed with a focus on the emotional needs of consumers, showcasing personalized expressions and playfulness [2] - The collaboration highlights the strong regional identity of XGIMI Technology, rooted in Chengdu, known as the "Panda Capital" [3] - The partnership is seen as a dual exploration of "Panda Culture" and Chinese manufacturing in the context of globalization [3] Group 2 - Analysts suggest that this collaboration sets a precedent for the integration of technology products with national cultural elements, potentially inspiring other tech companies to explore traditional cultural values [4] - The initiative aims to convey the charm of Eastern culture globally, leveraging the "IP + product" model [4]