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回眸“十四五” 镜头里的“十四五”·旅游|好生态绘就龙江康养新画卷
Xin Lang Cai Jing· 2026-02-07 22:52
Core Insights - Heilongjiang Province is focusing on developing its health and wellness tourism industry as a key component of its modern industrial system, supported by various government policies and initiatives aimed at high-quality development from 2022 to 2026 [6] Group 1: Policy and Investment - The provincial government has introduced several policy documents, including the "Heilongjiang Province Health and Wellness Tourism High-Quality Development Action Plan (2022-2026)" and measures to promote cultural and tourism consumption, establishing a solid policy foundation for industry growth [6] - By 2025, there will be 170 health and wellness tourism projects in the province with a total investment of 540.69 billion yuan, including 105.43 billion yuan planned for the current year [6] - 135 projects have already commenced construction, while 23 projects have been completed, with a total investment of 75.71 billion yuan already realized [6] Group 2: Ecological and Cultural Integration - The province is leveraging its ecological resources, such as forests, hot springs, and wetlands, to enhance its health and wellness tourism offerings, focusing on product innovation, industry integration, and infrastructure improvement [6] - The integration of health and wellness with cultural tourism is being promoted through seasonal tourism initiatives, such as winter ice and summer cooling activities, creating themed travel routes [7] - The combination of traditional Chinese medicine with tourism is exemplified by facilities like the Zhang Zhongjing Health Institute and Qihuang Health Center, which have seen steady growth in visitor numbers and revenue [7] Group 3: Diverse Tourism Products - The province is developing a diverse range of health and wellness tourism products, including sports events linked to tourism, modern agricultural experiences, and mobile wellness spaces through specialized tourist trains [8] - The "Lin Du" and "Youxiang Longjiang Silver Travel" trains provide a unique mobile wellness experience, integrating rail travel with tourism and health [8] - The ongoing development of a nationally influential health and wellness tourism brand is evident as more visitors, particularly elderly tourists, are drawn to the region for its ecological and health benefits [8]