Core Insights - The article highlights the significant impact of the domestic brand "Lao Guanjia" at the recently concluded 29th Shanghai CBE Beauty Expo, showcasing its strong market presence and innovative product offerings [1][2][4]. Company Overview - Lao Guanjia has been in the household cleaning industry for 13 years and serves over 80 million families, with its products consistently ranking first in national sales across six major categories [1][2]. - The brand's flagship products include washing machine cleaners and pipe unblockers, which have maintained their status as national sales champions for several consecutive years [2][4]. Product Strategy - The company employs a strategy of "single-point breakthrough" and "ecological encirclement," developing numerous sub-products under each champion category to create a formidable market position [4]. - New product launches, such as upgraded school uniform cleaners and various enzyme laundry liquids, demonstrate the brand's ambition to leverage technological advancements to capture market share [2][4]. Marketing and Brand Development - Lao Guanjia has invested heavily in brand recognition, including signing a celebrity endorsement deal with Yue Yunpeng and planning extensive media campaigns to enhance visibility in key cities [4]. - The introduction of the sister brand "Jiyu," which targets the high-end cleaning market with a focus on plant-based products, signifies the brand's strategic shift towards premiumization and diversification [4]. Market Position and Future Outlook - The Chinese household cleaning market has surpassed 400 billion yuan, and Lao Guanjia's consistent focus on innovation and product quality positions it well for future growth [5]. - The company reported a 40% increase in cooperation intentions during the expo compared to previous years, indicating strong potential for market expansion in the latter half of the year [5]. - Lao Guanjia's commitment to long-term strategies, including significant R&D investments and efficient production capabilities, underpins its competitive advantage in a rapidly evolving market [5][6].