Core Viewpoint - The article highlights the journey of Song Danyang, a young agricultural expert known as "Peach Doctor," who utilizes social media platforms to educate and assist peach farmers, significantly impacting their farming practices and income [1][8]. Group 1: Background and Career Transition - Song Danyang, originally a master's graduate in agricultural science, transitioned from a training lecturer in a fertilizer company to a role at a local agricultural science institute, where she felt her work did not align with her passion for helping farmers [1][3]. - After realizing her true calling, she began creating short videos on platforms like Douyin and Kuaishou to share her knowledge on peach tree cultivation and management [1][4]. Group 2: Online Influence and Reach - Song Danyang has amassed over one million followers on social media, producing more than 3,000 agricultural short videos that have garnered significant viewership, with some videos reaching over 600,000 to 1,000,000 views [3][4]. - Her content is recognized for its professional and instructional quality, making her a trusted figure among peach farmers [3][4]. Group 3: Offline Engagement and Impact - Song Danyang actively engages with farmers in person, having visited over 150 villages across multiple provinces, providing hands-on guidance and addressing specific farming challenges [7][8]. - Farmers report substantial improvements in their peach yields and quality after implementing her advice, with some increasing their income significantly [4][5]. Group 4: Market Demand and Educational Gap - The rise of social media has filled a gap in agricultural education, allowing farmers who lack access to experts to receive guidance from Song Danyang [8][9]. - There is a growing recognition of the need for knowledgeable individuals like Song Danyang to support small-scale farmers, as many lack experience and resources [8][9]. Group 5: Future Prospects - The success of Song Danyang suggests a trend where more highly educated individuals may pursue similar paths in agricultural education and support, addressing the needs of farmers [10].