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清明假期享春光!多地放大招
Shang Hai Zheng Quan Bao· 2025-04-06 13:40
Group 1 - The core viewpoint of the article highlights the vibrant domestic tourism market during the 2025 Qingming Festival, driven by various activities such as ancestor worship, hiking, flower viewing, and cross-border travel, contributing positively to the spring economy [1][4][10] - Online travel platforms reported a 45% increase in flower viewing orders compared to the previous period, with significant growth in mountain scenic spots and rural tourism [1][5][6] - The dual trend of cultural ancestor worship and modern vacationing was evident, with cities like Beijing, Shanghai, and Guangzhou being popular destinations, and a 35% increase in orders from Hong Kong residents visiting mainland China [4][10] Group 2 - The popularity of mountain scenic areas surged, with search volumes for locations like Shenzhen's Wutong Mountain and Anhui's Tianzhushan increasing by over 80% [5][11] - Rural tourism gained traction, with a 20% increase in orders for domestic rural tourism, as various regions launched themed rural tourism routes and activities [7][10][12] - The average hotel prices near popular scenic spots rose significantly, with increases of 28% to nearly 40% in various locations during the holiday period [11][12] Group 3 - The "spring economy" also boosted surrounding consumption, with a notable increase in food and beverage orders related to seasonal themes, such as flower-themed dishes [17][18] - Douyin reported a 153% increase in group purchase orders for spring-related activities, indicating a strong consumer interest in seasonal experiences [17][18] - Various local governments implemented numerous cultural and tourism activities to enhance visitor experiences, with significant participation in events and promotions [13][14][15]