Core Insights - The cross-border e-commerce industry in China is experiencing explosive growth, with a projected import and export scale of 2.8 trillion yuan in 2024, representing a year-on-year increase of 15.6% [2] - The rapid development of AI technology is reshaping the industry landscape, enhancing operational efficiency and reducing costs for cross-border enterprises [2] - AI is becoming a critical factor for brands to break into the global market, shifting competition from supply chain and traffic acquisition to AI-driven strategies [2] Company Overview - The "Coconut Shell" platform, developed by Tianyu Digital Technology, utilizes AI to reconstruct the entire process from product selection to marketing, facilitating efficient growth for brands [2] - The platform has received official service provider certifications from major e-commerce platforms such as Douyin, Tmall International, JD, Kuaishou, and Xiaohongshu, granting it priority recommendations and access to official influencers [2] Business Model Innovation - The "Coconut Shell" adopts a "risk-sharing, profit-sharing" model, deeply binding with brand partners, which encourages brands to innovate without being constrained by short-term KPIs [3] - The company emphasizes three differentiated advantages: AI-driven product selection and supply chain optimization, intelligent content generation and advertising, and a dynamic fee ratio model that allows brands to operate with less burden [3][4] AI Empowerment Case Studies - Successful case studies demonstrate the effectiveness of AI in brand growth, such as a maternal and infant nutrition brand that became the top player in its niche within two years through AI-driven user analysis [4] - In the maternal and infant health category, AI optimization of live streaming scripts and advertising strategies led to record-breaking sales in a single live stream [4] - A health product brand rapidly established market recognition in the competitive astaxanthin sector, ranking among the top three in its category within three months through an AI content matrix [4] Future Outlook - The application of AI in cross-border e-commerce is just beginning, with plans to further integrate intelligent technology to achieve a fully automated loop from market insights to product development and marketing [5]