Core Insights - The article highlights how the China International Import Expo (CIIE) has significantly boosted the business opportunities for SYR Hanshil, a high-end water treatment brand from Germany, by providing a platform for product display and market insights [1][2]. Group 1: Business Growth and Market Expansion - Since its first participation in CIIE, SYR Hanshil has seen a substantial increase in brand exposure and business growth, receiving over 10 provincial trading groups and establishing multiple collaborations [2]. - The company's exhibition space has expanded from 36 square meters at the first expo to 180 square meters currently, reflecting a growing product range and the evolution of CIIE from a "display window" to a "transaction bridge" [2][5]. Group 2: Entry into B2B Market - Initially focused on end-users in the household water purification sector, SYR Hanshil found new opportunities in the B2B market starting from the second CIIE, particularly in large-scale building projects in Shanghai [3][5]. - The company has since diversified its operations into industrial, medical, and building sectors, becoming a founding member of the Shanghai Jing'an Smart Building Innovation Consortium [5]. Group 3: Innovation and Investment - CIIE has become the preferred platform for SYR Hanshil to launch new products, with significant recognition for its innovative capabilities, particularly in alignment with ESG themes and carbon neutrality [6]. - In 2023, the company invested 50 million RMB to establish its first production line in Ningbo, aiming for an annual capacity of nearly 100,000 soft water machines, marking its transition from an exhibitor to an investor [6].