Core Viewpoint - Gansu Public Transport Construction Group is enhancing the Spring Festival travel experience by launching the "Happy Shopping Spring Festival" series of activities, focusing on safety, convenience, and warmth during the travel season, while promoting local culture and stimulating consumption [1] Group 1: Local Cultural Integration - The company is introducing local delicacies in key service areas such as Wuwei and Dingxi, offering a variety of traditional dishes to meet diverse dining needs of travelers [3] - Signature dishes include Yangyu Jiao Tuan and Olive Stewed Chicken in Wudu, Liangzhou San Tiao Che and Oil Cake Roll in Wuwei, and Gansu Spicy Hot Pot and Tianshui Guagua in Qintai, showcasing the rich culinary heritage of the region [3] Group 2: Year-End Market and Online Promotion - Themed "Spring Breeze on the Road: Happy Shopping in Longyuan," year-end markets are set up in service areas, featuring a "Gansu Flavor" section with local agricultural products like Lanzhou San Pao Tai and Dingxi Wide Noodles [3] - Collaboration with provincial media and internet influencers for live streaming events enhances the visibility of local products, allowing travelers to conveniently purchase festive goods [3] Group 3: Intangible Cultural Heritage Display - Special exhibition areas for intangible cultural heritage are established in service areas, featuring performances of Liangzhou Folk Songs, paper-cutting, and Sichuan Opera face-changing, enriching the travel experience with local traditions [5] - Integration of traditional and modern cultural elements, such as collaborations with provincial museums, creates a unique cultural atmosphere for travelers [5] Group 4: Consumer Benefits and Services - The service areas are implementing consumer-friendly initiatives, including promotional activities for fuel and non-fuel products, and clear communication of discounts and services through various channels [7] - Facilities like "Driver's Home" and baby care rooms, along with 24-hour free hot water and emergency support, enhance the overall comfort and convenience for travelers [8] - The company aims to continuously focus on traveler needs and explore new consumption scenarios to support the holiday economy [8]