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中国经济样本观察·“镇”了不起丨孩子的“快乐老家”在这里!“玩”出来的50亿元“教玩产业”
Xin Hua She· 2025-06-12 05:13
Core Insights - The article highlights the significance of Qiaoxia Town in Wenzhou, Zhejiang, as a major hub for non-powered children's play equipment, producing over 60% of such products in China and generating an annual output value of approximately 5 billion yuan [2][4]. Industry Overview - Qiaoxia Town is recognized as the "Toy Capital of China," with its non-powered play equipment covering over 100 countries and regions, holding a 63% market share in the national market [2]. - The town's toy industry has evolved from small family workshops in the 1970s to a professional sector with over 1,300 enterprises, producing thousands of varieties of educational toys and play equipment [4][6]. Innovation and Market Expansion - The industry has embraced innovation to meet the growing demand for customized products, enhancing the functionality and educational value of play equipment [6][7]. - Qiaoxia Town has engaged in significant projects in real estate, rural revitalization, and cultural tourism, contributing to local popularity and industry vitality [6]. Competitive Landscape - Nearly 30 high-tech enterprises are located in Qiaoxia Town, along with many provincial-level small and micro technology firms, indicating a strong competitive edge in the educational toy sector [7]. - The town's enterprises have actively participated in the formulation of national standards for small amusement facilities, achieving a 100% participation rate in the development of five out of nine standards [10]. Economic Impact - The educational toy industry in Qiaoxia Town has maintained an average annual growth rate of 10% over the past 20 years, with six companies generating revenues exceeding 100 million yuan [10]. - The industry employs over 20,000 people, showcasing its significant contribution to local employment and economic development [10].