Core Insights - eBay launched the "European Market Expansion Incentive Program" to empower sellers in Fujian, China, focusing on policy, traffic, and service support to capture new growth opportunities in the European e-commerce market [1][2] Group 1: Event Overview - The "2025 Fujian All-Category Summit" was held in Fuzhou, gathering hundreds of cross-border sellers and manufacturers to discuss the new blueprint for "Fujian Products Going Global" [1] - eBay's initiative is part of its national "Regional Quality Products Going Global Plan," emphasizing the importance of Fujian as a pioneer in cross-border e-commerce [1] Group 2: Support Measures - The "European Market Expansion Incentive Program" includes three main support areas: traffic support, policy support, and training empowerment [2] - Traffic support involves significant marketing activities across multiple European sites, including nearly twenty exclusive events for cross-border sellers from Greater China [2] - Policy support offers various fee reductions, such as full exemption from certain subscription fees, allowing sellers to receive up to 9% of their sales as fee refunds [2] - Training programs focus on key areas like product selection, logistics, compliance, and platform functionalities, combining online and offline formats [2] Group 3: Performance of Fujian Sellers - Fujian sellers have shown strong performance in the European and American markets, particularly in categories like automotive parts, home goods, fashion, and industrial products [3] - Automotive parts sales have seen double-digit growth, with specific products like air conditioning and ignition system components experiencing over 50% year-on-year growth [3] - Home products, especially renewable energy-related items, have also performed well, with significant sales increases in Germany and the UK [3] - The fashion category, supported by Fujian's textile industry, has seen over 20% growth in casual shoes and over 40% in watch sales year-on-year [3] - Industrial products like drive motors and servo motors have also achieved double-digit growth [3] Group 4: Seller Testimonials - eBay sellers in Fujian, such as those in the automotive parts sector, have reported strong demand and effective support from the platform, particularly after joining the "Motors Club" [4] - The sellers plan to increase their investment in eBay to further expand into the European market, highlighting the platform's role in their growth strategy [4]