Core Insights - XinXuan Group reported significant sales performance during the Double 11 shopping festival, with over 30 million orders and a cumulative viewership exceeding 500 million [1] Sales Performance - The company had over 22,000 product links available in its live streaming sessions, with 10 live streams generating sales exceeding 100 million [1] - The number of collaborating brands reached nearly 2,400, with 8 brands achieving sales over 100 million and 84 brands surpassing 10 million [1] - The conversion rate improved by 2.6% compared to the previous year [1] Product Categories - The focus remained on livelihood products, which accounted for over 30% of the total product links, leading all categories [1] - The share of self-care products aimed at middle-aged female consumers increased, with jewelry and accessories accounting for 37%, personal care and cosmetics for 21%, and clothing and bags for 14% [1] Collaboration Model - XinXuan has transitioned its collaboration model with hosts from a traditional contract system to a partnership model [1] - During the Double 11 event, 31 hosts participated in live streaming, with mid-tier hosts experiencing a sales increase of 29.68% year-on-year [1]