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江西宜春:多措并举促进文旅消费
Zhong Guo Fa Zhan Wang· 2025-09-18 09:35
Core Viewpoint - The Yichun City is launching a series of initiatives to enhance cultural and tourism consumption during the Mid-Autumn Festival and National Day, aiming to create a festive atmosphere and boost tourism popularity [1][2][3] Group 1: Event Highlights - Over 100 cultural and tourism activities will be held during the holiday, including 45 cultural events and 65 tourism activities, covering various fields such as art performances, folk festivals, and family interactions [1] - Notable events include the "Global Students' Tour in Jiangxi" series, themed activities at Mingyue Mountain, a large fireworks show in Longhu Park, and various competitions and festivals across different counties [1] Group 2: Innovative Experiences - Yichun is focusing on a "Cultural Tourism +" integration approach, creating immersive tourism experiences through scene recreation, innovative business models, and technological empowerment [2] - New tourism products include water sports in scenic areas, high-altitude camping sites, and ecological tourism parks, enhancing visitor engagement and experience [2] - The "Nostalgia" themed large-scale live performance "Nostalgia Yichun" showcases the city's rich cultural heritage, becoming a new highlight in cultural tourism integration [2] Group 3: Consumer Benefits - The city has introduced three major categories of welfare measures to promote consumption, including discounts on tickets, accommodations, and dining at key attractions and restaurants [3] - A special theme activity for global students offers free or discounted entry to scenic spots through cultural interactions [3] - The "Yichun Cultural Tourism Card" has been upgraded, integrating over 120 core resources, with a total card value exceeding 33 million yuan, providing significant discounts for students [3]