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广货行天下,乡音传四方!南粤乡村故事演讲大赛绘就广货“出圈”新图景
Nan Fang Nong Cun Bao· 2026-01-29 03:35
Core Viewpoint - The article highlights the vibrant stories of rural Guangdong, showcasing how local products, referred to as "Guangdong goods," are gaining recognition and market presence beyond their origins through storytelling and community engagement [3][47]. Group 1: Event Overview - The "Southern Guangdong Rural Storytelling Competition" is actively taking place across various cities, attracting participants who are both practitioners of rural revitalization and storytellers of "Guangdong goods" [4][5]. - The competition features stories from different regions, illustrating the journey of Guangdong's unique products and services as they reach broader markets [6][47]. Group 2: Individual Stories - Wang Shudian from Zhaoqing utilizes geographical indicators to transform local specialties into recognized brands, achieving significant milestones such as the national geographical indication protection for "Deqing Baji" [8][10]. - Liao Yizhao from Chaozhou narrates how technology revitalizes traditional agriculture, enabling year-round production of "Chaozhou Lion Head Goose" and promoting local culinary culture through modern media [14][18]. - Chen Shengrong from Jiangmen addresses the challenges of local rice production, successfully elevating "Silk Seed Rice" to a nationally recognized product through innovative farming practices and effective market strategies [20][25]. - Yin Biao from Yangjiang presents a collaborative effort in rural revitalization, showcasing local specialties and how they are marketed beyond their regions through modern processing and branding [28][32]. - Zhan Qiqi from Jieyang shares how local cultural heritage, such as the "Puning Yingge Dance," is gaining international attention, highlighting the blend of tangible and intangible cultural products in the "Guangdong goods" narrative [34][39]. - He Lirong from Shaoguan tells the story of orchid cultivation, emphasizing the collaboration between local farmers and businesses that has led to significant economic growth and cultural exchange [41][46]. Group 3: Economic Impact - The collective efforts of these storytellers illustrate how Guangdong's local products are leveraging branding, technology, and cultural narratives to break geographical barriers and achieve market success [48][49].