汉瓷艺术台盆系列

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科勒:入华三十年,以“敢创”精神历久出新
Di Yi Cai Jing· 2025-09-29 01:56
Core Insights - Kohler, a leading global kitchen and bath brand, won the "Brand Power: Timeless Innovation Model" award at the 2025 Brand Power Case Selection by First Financial, recognizing its innovative legacy, localization in the Chinese market, and achievements in sustainability [1][4][22] Innovation and Product Development - Kohler has a deep-rooted innovation gene since its establishment in 1873, starting with the transformation of a horse trough into a bathtub, which set a precedent for blending functionality and aesthetics in the industry [6] - The company has continuously led in product development and technological breakthroughs, exemplified by the launch of the Numi 2.0 smart toilet, which won multiple design awards for its ergonomic design and immersive features [6] - Kohler has expanded its product range from ceramics to a comprehensive line including smart toilets, faucets, and customized bathroom solutions, addressing diverse consumer needs [12] Localization in China - Since entering the Chinese market 30 years ago, Kohler has adopted a "In China, For China" strategy, establishing local manufacturing to ensure timely product supply and quality [14] - Kohler's factories in Beijing, Shanghai, and Zibo have received global LEED green building certification, showcasing its commitment to sustainable manufacturing practices [14] - The brand has been involved in significant architectural projects in China, enhancing its influence through innovative designs in landmark buildings [16][17] Sustainability Initiatives - Kohler integrates sustainability into its core strategy, with initiatives like the WasteLAB, which transforms industrial waste into high-value products, exemplifying its commitment to a circular economy [19] - The company has established 14 "Kohler Forests" in China for ecological restoration and has implemented water safety projects benefiting over 48,000 people [21] - Kohler's sustainable practices extend beyond products to social responsibility, linking the brand with community welfare and environmental stewardship [21]