Core Insights - The 2026 Qiantang Consumer Expo has officially launched the Qiantang Spring Consumption Season, featuring a variety of quality products including tech items, local specialties, and cross-border goods [1][2] - The event showcases well-known local brands such as Geely, Ford, Panasonic, and others, highlighting a complete industrial chain in Qiantang [1] - The expo aims to stimulate consumer spending through dual subsidies on home appliances and 3C products, enhancing the shopping experience for attendees [1] Group 1 - The Qiantang New Year Goods Expo runs until February 8, providing an engaging experience for citizens with opportunities to shop, play, and enjoy local delicacies [1] - The event includes a dedicated "BRICS Goods" consumption channel, featuring products from BRICS countries like Russian vodka and Ethiopian coffee beans, catering to diverse consumer needs [2] - Traditional cultural activities such as writing Spring Festival couplets and family photo sessions are integrated into the shopping experience, adding a unique touch to the event [2] Group 2 - In 2025, Qiantang aims to boost consumption through various initiatives, achieving a retail sales total of 50.5 billion yuan, a year-on-year increase of 13.1%, leading the province in growth [2] - The Qiantang District Commerce Bureau plans to implement a "three-year action plan" to stimulate consumption, focusing on issuing vouchers, hosting themed events, and supporting new consumption formats [2] - The goal is to ignite consumer enthusiasm and provide strong momentum for the local market, enhancing the overall economic environment [2]