Group 1 - The core event of the "Spring Shun Beautiful Life New Year Season" in Minhang District was launched on January 31, featuring various cultural activities and consumer incentives to boost spending [1][3]. - The event includes traditional folk activities such as "Peace Horse" printing, shadow puppetry, and paper-cutting, attracting significant public interest [3]. - A total of 51 activities will be held from January to March, focusing on enhancing consumer engagement and promoting local economic growth through seasonal themes [5]. Group 2 - The shopping center will distribute no-threshold consumption vouchers ranging from 5 to 50 yuan, covering 25 popular merchants, alongside online promotions [3]. - Future events include the "HORSE Double Happiness" New Year celebration and the launch of the immersive entertainment project Nova Ark, aimed at enhancing the festive atmosphere [3]. - The year-long "Spring Shun Beautiful Life Season" will feature four thematic activities: "New Year Season," "Shopping Season," "Fashion Season," and "Active Season," designed to align with seasonal characteristics and consumer habits [5].