洛东益洁系列(空气净化剂
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洛东生物推出新品,进军绿色清洁领域
Xin Lang Cai Jing· 2025-12-30 08:48
Core Insights - The article discusses Luodong Bio's launch of the "Luodong Yijie" series, marking its entry into the green home cleaning market [1][3] - The new product line includes air purifiers, probiotic multifunctional environmental cleaners, and powerful heavy oil stain cleaning sprays, utilizing the company's core technology for home cleaning and maintenance [1][3] Industry Overview - The home cleaning market in China has been experiencing continuous growth, surpassing 100 billion yuan in 2023, with the green cleaning category growing over 30% [3] - Luodong Bio aims to leverage its expertise in oral probiotics to expand into the home cleaning sector, addressing the increasing demand for effective and environmentally friendly cleaning solutions [3] Product Features - The new products not only offer strong cleaning power but also create a protective layer on surfaces, achieving a dual effect of "cleaning + maintenance" [3] - The launch event received a positive response, and the company has established cooperation intentions with multiple channels, planning to accelerate its presence on e-commerce platforms to reach the national market [3] Strategic Development - The introduction of these new products is a significant step in Luodong Bio's strategy to build a "functional probiotic solution research and development platform," marking a key transition from personal health to environmental health [3]