Core Insights - The skincare brand Jixi is leveraging a "reverse marketing strategy" to introduce its new product, the Golden Micron Capsule Revitalizing Essence Water, amidst a growing demand for effective skincare solutions [1][2] - The Chinese market for conditioning and nourishing waters is projected to reach 53.78 billion yuan in 2024 and exceed 60 billion yuan in 2025, indicating a significant growth opportunity [1] - Jixi's founder emphasizes the need for brands to focus on the efficacy of water products, contrasting with the industry's tendency to prioritize creams and serums [1] Product Innovation - The new product utilizes microencapsulation technology to enhance the stability and release of active ingredients, providing a unique user experience [2] - The formulation aligns with the demands of Gen Z and Millennials for multifunctional products that offer both repair and anti-aging benefits, filling a gap in the high-end efficacy skincare water market [2] - Jixi's approach is timely as the industry shifts from "concept marketing" to competition based on "real efficacy," reinforcing the brand's identity through differentiated positioning [2] Market Trends - The conditioning and nourishing water category is experiencing an annual compound growth rate of over 10%, presenting a lucrative market opportunity for Jixi's new product [3] - The introduction of the Golden Micron Capsule Revitalizing Essence Water not only offers consumers a valuable skincare option but also drives quality upgrades within the skincare water category [3] - As the demand for effective skincare continues to deepen, products that focus on real value are expected to become key growth drivers in the market [3]