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布局跨境电商赛道,澄迈底气何来?
Zhong Guo Xin Wen Wang· 2025-09-08 01:25
Core Viewpoint - The international cross-border live streaming industry conference held in Chengmai County highlights the region's potential in cross-border e-commerce, attracting over 400 enterprises from various provinces, including industry leaders [1][2]. Group 1: Advantages of Chengmai - Chengmai has unique foundational advantages, including the establishment of the Hainan Old Town Technology New City cross-border e-commerce live streaming base, which officially opened with 20 enterprises and 6 foreign anchors signing contracts [1]. - The region's efficient administrative processes and favorable business environment are emphasized, showcasing its commitment to the cross-border e-commerce industry [1]. - Chengmai's strong industrial base and data advantages position it well for the booming cross-border live streaming e-commerce sector, which relies heavily on data [2]. Group 2: Data and Infrastructure - Chengmai possesses significant hardware capabilities for large-scale data transmission, facilitating connections to overseas markets [2]. - The establishment of a cross-border e-commerce comprehensive pilot zone in Hainan allows Chengmai and 18 other counties to benefit from favorable policies regarding customs, taxation, and foreign exchange [2]. - The Chengmai Digital Economy Research Institute reports that there are 3,597 business entities involved in live streaming, including 1,376 companies and 2,221 individual entrepreneurs, making it a key hub for cross-border e-commerce [2]. Group 3: Ecosystem Development - The Chengmai cross-border e-commerce live streaming base has signed foreign anchors from countries like Pakistan, Zambia, and Zimbabwe, indicating progress in building an international talent pool [3]. - The base aims to introduce 500 foreign anchors by the end of next year, establishing a continuous global live streaming presence [3]. - The Zhejiang-Hainan Cooperation Industrial Park in Chengmai is a collaborative initiative aimed at enhancing modern industrial development and internationalization for Zhejiang enterprises [4]. Group 4: Policy Support - Chengmai has implemented a series of supportive policies for cross-border e-commerce, including incentives for enterprise service vouchers, foreign anchor traffic subsidies, and support for cross-border data channel construction [5]. - The local government encourages various entities to participate in the creation of cross-border e-commerce live streaming bases, offering rewards for meeting specific criteria [5]. - Companies like Shenzhen Shijing Technology are planning to introduce factories and brands to Chengmai, enhancing the local cross-border service ecosystem [5]. Group 5: Future Development - The slogan "To go overseas, come to Chengmai" is gaining recognition, with a clear implementation path focusing on five key export scenarios: gaming, cross-border e-commerce, digital culture, manufacturing, and new energy vehicles [6].