Core Viewpoint - The article highlights the emergence of B2B platforms like Markfruit Factory as crucial players in the agricultural supply chain, especially in the context of the competitive landscape of e-commerce platforms like Taobao, JD.com, and Pinduoduo during the "Double 11" shopping festival [1]. Group 1: Company Overview - Markfruit Factory, founded by CEO Luo Peng, is positioned as a leading B2B platform in the fresh produce sector, focusing on reducing supply chain inefficiencies and losses [1][19]. - The company aims to leverage digital capabilities to streamline distribution, reduce costs, and enhance efficiency in the agricultural supply chain [19][25]. Group 2: Luo Peng's Background - Luo Peng has a notable background, having served as a co-CEO of the previously largest digital freight platform, Manbang Group, and has held various significant positions, including being a national representative [3]. - After a five-year hiatus from media exposure, Luo Peng re-emerged to share his vision for Markfruit Factory, emphasizing the importance of transforming the agricultural supply chain [3][19]. Group 3: Challenges in Agricultural Supply Chain - The article outlines three major issues in the domestic agricultural distribution market: "unable to eat," "unable to afford," and "unable to sell" [18]. - Significant losses in agricultural products are attributed to inefficiencies in the supply chain, with estimates indicating that 30% of products are lost during distribution due to inadequate infrastructure [17][19]. Group 4: Business Model and Strategy - Markfruit Factory's business model focuses on providing essential services to wholesalers and retailers without relying on subsidies, aiming to create a sustainable trading mechanism [25][27]. - The company has developed a self-researched system that optimizes logistics, achieving a 95% cargo load efficiency and significantly reducing costs [23][25]. Group 5: Future Prospects - The potential market for agricultural products in China is vast, with transaction volumes in key categories reaching between 6 trillion to 8 trillion yuan, while Markfruit Factory aims for a transaction volume of 6 billion yuan in 2024 [27]. - Luo Peng expresses confidence in the company's growth trajectory, emphasizing the importance of building a robust infrastructure for agricultural distribution rather than following the traditional internet model of heavy subsidies [27][28].

Core Insights - The article discusses the rise of B2B e-commerce platforms, particularly focusing on the company "Biaoguo Factory," which is positioned as a key player in the agricultural supply chain, especially in the fresh produce sector [1][14]. Company Overview - Biaoguo Factory, founded by CEO Luo Peng, has emerged as a leading B2B platform in the fresh produce market over the past five years, aiming to streamline the supply chain and reduce costs [1][14]. - The company operates with a focus on digital capabilities to enhance distribution efficiency and minimize losses in the agricultural supply chain [14][20]. Industry Context - The article highlights the challenges in China's agricultural distribution market, including high costs and significant product losses, with estimates indicating that up to 30% of produce is wasted due to inadequate infrastructure [12][13]. - Luo Peng's vision is to address these issues by reducing the number of distribution layers and improving delivery efficiency, ultimately benefiting consumers, farmers, and wholesalers [14][20]. Business Model - Biaoguo Factory's business model avoids traditional e-commerce strategies like price wars and subsidies, instead focusing on providing essential services to wholesalers and retailers, fostering long-term partnerships [20][21]. - The company has developed a proprietary logistics system that allows for efficient route planning and maximizes vehicle load, achieving up to 95% cargo capacity utilization [19][20]. Growth and Future Prospects - The company has seen significant growth, with projections indicating a transaction volume of 60 billion yuan in 2024, representing a small fraction of the overall market potential estimated at 6 to 8 trillion yuan for key agricultural products [21]. - Luo Peng expresses confidence in the company's future, emphasizing the importance of building a robust infrastructure for agricultural distribution that benefits all stakeholders involved [21].