Group 1 - The core idea of the news is the launch of a consumer-oriented digital advertising project called RWA (Real World Asset) by Hangzhou Langsheng Media Co., Ltd., Hangzhou Cultural Property Exchange, Xinggang Digital Innovation Co., Ltd., and the Story Foundation, which aims to democratize access to advertising resources [2][3] - The project offers 2000 minutes of advertising resources from the "Big Screen" at Hangzhou Guoda City Square, divided into 800 digital advertising usage rights, each priced at 1250 yuan, corresponding to 150 seconds of playback time [2] - Each advertising usage right serves as an open creative space, allowing individuals, brands, artists, and public welfare organizations to engage in cultural participation, transforming personal messages into light and shadow content displayed in the city [2] Group 2 - The pricing structure for traditional advertising packages is significantly higher, with a 2.5-minute advertising combination priced at 10,000 yuan, while the new RWA digital advertising offering lowers the entry barrier for non-4A advertising companies and individual users [3] - Users can purchase an RWA for 1250 yuan, gaining 150 seconds of prime playback time on the "Big Screen" and receiving a unique blockchain commemorative badge, with the entire process managed through blockchain smart contracts [3]