Core Viewpoint - The "West Liao River Mark" multimedia communication event aims to enhance cultural awareness and promote the West Liao River culture through in-depth exploration of significant archaeological sites [1] Group 1: Event Overview - The event was held on October 11 at the Cultural Relics Museum in Tongliao City, co-hosted by Inner Mongolia Daily and the Tongliao Municipal Committee of the Communist Party of China [1] - This initiative follows the "Sunrise over the West Liao River" multimedia campaign, showcasing a continued effort in large-scale cultural dissemination [1] - The event aligns with the Inner Mongolia Autonomous Region's cultural development strategy as part of the "Northern Border Cultural Construction Enhancement Action" [1] Group 2: Cultural Significance - The interview team focused on five representative archaeological sites, including the Hamin site, Nanbaoligao site, Princess Chen and Prince's joint tomb, Tuerqi Mountain Liao tomb, and Jin Jiehao site [1] - The goal is to deepen public understanding of the West Liao River culture and its historical narratives [1] - The event is seen as a vital step in practicing Xi Jinping's cultural thought and enhancing cultural confidence [1] Group 3: Innovation and Presentation - The event featured innovative presentation formats such as "Release Talk," "Expert Talk," "Curator Talk," and "Explore the Museum" [1] - Key products like thematic posters, in-depth special publications, and a series of videos were showcased during the event [1] - The Deputy Director of the Research Exchange Department of the Inner Mongolia Museum emphasized the importance of protecting and utilizing West Liao River culture for regional economic and social development [1]

Core Insights - The "This is Hulunbuir" cultural dissemination event showcases the integration of modern media technology with traditional cultural elements, aiming to enhance the visibility and appeal of Hulunbuir's rich cultural heritage [1][2] - The event has achieved significant online engagement, with a total of 1,352 pieces of information and over 85 million instances of dissemination across various platforms as of September 12 [1] Group 1 - The event is a practical implementation of the regional government's initiative to enhance cultural branding in the northern border area of Inner Mongolia [1] - It features a variety of media products, including creative posters, special publications, micro-documentaries, and hand-drawn infographics, all aimed at presenting the unique charm of Hulunbuir's culture [1] - The initiative emphasizes the coexistence and integration of various cultural elements, including red culture, grassland culture, agricultural culture, forest culture, and border defense culture, which are essential to the northern border culture [1] Group 2 - The event represents a deep fusion of modern communication technology and traditional cultural connotations, making cultural stories more accessible and engaging for users [2] - The approach allows for interactive and empathetic cultural experiences, ensuring that the culture remains vibrant and continues to be passed down through generations [2]