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总编有约·“两高四着力”调研行丨文旅何以挑“大梁”
He Nan Ri Bao· 2025-07-29 23:23
Core Insights - The article emphasizes the potential of cultural tourism integration and the need for high-quality development in the cultural tourism industry, aiming to establish it as a pillar industry, a livelihood industry, and a happiness industry [1][2]. Group 1: Cultural Tourism Development - The 2025 Henan Provincial Cultural Tourism Development Conference highlights the goal of transforming the cultural tourism industry into a pillar industry and a world-class cultural tourism destination [1]. - Kaifeng is leveraging its resource advantages to promote high-quality development in the cultural tourism sector, enhancing its attractiveness and competitiveness through rich cultural offerings [1][4]. Group 2: Visitor Engagement and Experience - The Qingming Riverside Landscape Garden has seen significant visitor engagement, with 8 million visitors and 1 billion yuan in tourism revenue projected for 2024, averaging over 100,000 visitors daily during peak periods [4][6]. - The garden features immersive experiences, including large-scale performances and interactive activities, enhancing visitor satisfaction and engagement [5][6]. Group 3: Economic Impact - In the first quarter of this year, Kaifeng received 32.88 million visitors, generating a comprehensive cultural tourism revenue of 22.9 billion yuan, contributing to an 8.1% increase in retail sales and a 6.6% growth in GDP [6]. - The development of key attractions like Qingming Riverside Landscape Garden and Wansui Mountain Martial Arts City is driving consumer upgrades and expanding the cultural tourism industry chain [6][12]. Group 4: Innovation and Technology - The integration of digital technology in cultural tourism is showcased through innovative projects like the AR-enhanced museum and interactive exhibits that resonate with younger audiences [10][12]. - The focus on creating immersive experiences is aimed at fostering emotional connections and cultural recognition among younger visitors [10][11]. Group 5: Pricing and Value Proposition - Wansui Mountain Martial Arts City offers competitive pricing, with a ticket price increase from 60 yuan to 80 yuan, while enhancing the quality and quantity of performances, positioning itself as a value-driven destination [13][14]. - The emphasis on sincere service and value for money is seen as a strategy to encourage repeat visits rather than relying on price wars [15][16]. Group 6: Community and Urban Integration - Kaifeng is adopting a philosophy of integrating urban spaces with tourism, creating shared spaces that cater to both residents and visitors, enhancing the overall experience [15][16]. - Initiatives such as free parking and quality breakfast offerings aim to improve visitor satisfaction and promote a welcoming environment [15][16].