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王曼昱代言背后,敷尔佳研发在悄悄开大?
Sou Hu Wang· 2025-11-05 12:12
Group 1 - Wang Manyu, the Olympic champion, has become the new spokesperson for the skincare brand Fulejia, which has sparked discussions on social media [1] - The collaboration is logical as both Wang Manyu and Fulejia hail from Heilongjiang, and professional athletes are typically more discerning about product safety and effectiveness [1] - Fulejia has launched the 2.0 version of its acne treatment essence, which features a core ingredient developed over six years, indicating a significant investment in research and development [3][4] Group 2 - The core ingredient, supramolecular salicylic acid, has been scientifically validated and published in the top-tier journal "Chemical Engineering Journal," showcasing its high research quality [4][6] - Supramolecular technology allows for the redesign of molecular structures to enhance the efficacy and stability of active ingredients, which is a cutting-edge approach in the cosmetics industry [4][6] - Fulejia's research team has achieved a 30-fold increase in the penetration rate of the new ingredient, significantly improving its effectiveness while reducing irritation [4][6] Group 3 - Fulejia's commitment to long-term research is evident as it has developed multiple technologies, including supramolecular co-crystallization and NaDES extraction, which can lead to a continuous output of innovative raw materials [7][9] - The brand's strategy of investing in unique ingredients and scientific validation positions it well in the competitive market, especially as domestic brands seek to differentiate themselves [9] - The success of Fulejia's new product and technology will depend on market acceptance and the ability to address consumer pain points effectively [9]