Core Viewpoint - The article emphasizes the importance of creating a public brand name and logo for the marine catch of Hong Kong and Macau floating fishermen to enhance their market competitiveness and promote sustainable development [1][15][17]. Group 1: Background and Historical Context - Hong Kong and Macau floating fishermen have a rich historical background and a strong sense of patriotism, having lived and worked in the South China Sea for generations [2][4]. - In 1953, the Guangdong provincial government decided to absorb floating fishermen from Hong Kong and Macau, allowing them to freely travel within the Guangdong-Hong Kong-Macau region, thus creating a unique group with dual residency [3][5]. Group 2: Economic Contributions - The floating fishermen primarily operate in the South China Sea, registering in Hong Kong and Macau while also obtaining fishing licenses in mainland China, leading to a diverse catch of seafood including various fish, shellfish, and crustaceans [6][10]. - The seafood caught not only meets the daily consumption needs of residents in Hong Kong and Macau but is also exported to mainland China and other countries, significantly supporting the fishing economy of the Greater Bay Area [11][13]. Group 3: Challenges and Opportunities - The floating fishermen face new economic challenges due to increasing global competition in the seafood market and the growing importance of brand recognition among consumers [14]. - Establishing a high-recognition public brand is crucial for enhancing the market competitiveness of the floating fishermen's marine catches and promoting their sustainable development [15][16]. Group 4: Brand Development Initiative - The initiative calls for global submissions for a public brand name and logo that reflect the culture and characteristics of Hong Kong and Macau floating fishermen, aiming to improve brand image and market presence [17][18]. - The brand name should be simple, memorable, and culturally relevant, while the logo design should be visually impactful and incorporate elements of the fishermen's culture and marine environment [24][30].