当人们用"1米高"的儿童视角看城市，会发现什么？——司空见惯的生活设施都变成庞然大物，楼梯、 拐角潜藏着安全风险；与此同时，能欢快地在街心公园跑跳是一件多么令人开心的事…… 近年来，"'1米高度'看世界"的理念逐渐走进公众视野，提倡以儿童视角观察和设计城市空间、优化公 共设施和环境。从中央到地方，一系列推进适儿化改造、加快儿童友好城市建设的措施陆续出台。 目前，各地儿童友好城市建设和适儿化改造推进情况如何？哪些问题需要改进？"新华视点"记者进行了 调查。 "儿童友好"让城市更有爱 今年以来，广东广州市的许多市民惊喜地发现，多处闲置的高架桥下空间经过适儿化改造，成为孩子们 的"宝藏游乐场"。 在广州市东涌镇马克村桥下公园，桥下空间装上滑梯、秋千与攀岩墙，低龄探索区、小童体验区、大童 活动区方便各个年龄段孩子自由探索。"这个公园免费开放，桥底下也不很晒。小朋友喜欢玩这些游乐 设施，家长带娃也轻松很多。"家住附近的麦女士说。 从道路安全到医疗服务，从城市规划到社区改造，在各地各部门大力推动下，"儿童友好"让城市更有 爱。 四川成都市龙泉驿区书南社区打造"儿童友好路径"，在路旁墙壁上绘制打弹珠、踢毽子、丢手绢等游戏 ...

Overview - The indoor children's amusement park industry in China is experiencing significant growth, with a projected market size of 35.65 billion yuan in 2024, representing a year-on-year increase of 23.31% [1][11] - Parents are increasingly prioritizing their children's overall development and diverse entertainment activities, moving beyond a sole focus on academic performance [1][11] Market Policies - A series of supportive policies have been introduced in China to encourage and regulate the development of the indoor children's amusement park industry, creating a favorable policy environment [4] - Key policies include measures to promote sports for rural revitalization, expand consumption, and update cultural and tourism equipment [4][6] Industry Chain - The upstream of the indoor children's amusement park industry includes suppliers of amusement equipment such as slides, climbing frames, and VR/AR devices, as well as design agencies responsible for the overall planning and design of amusement parks [7] - The downstream primarily targets consumers, specifically children aged 0-12 and their parents [7] Consumer Demographics - The largest consumer group in indoor children's amusement parks consists of preschool children aged 3-6, accounting for 40% of visitors, followed by children aged 6-12 (30%) and infants aged 1-3 (25%) [9] - Safety is the most critical factor for consumers, with 85% prioritizing safety features, followed by location convenience [9] Competitive Landscape - The indoor children's amusement park industry in China is characterized by a fragmented market with numerous participants, including major companies such as Wanda Baby King Group, Aohui Entertainment, and Shenzhen Overseas Chinese Town Cultural Group [13][15] - Notable companies include: - Wanda Baby King Group, which operates a nationwide chain of indoor theme parks and serves over 180 million visitors annually [15] - Shanghai Cardoni Children's Park, focusing on creating interactive family experiences [17] Development Trends - Future trends indicate a broader application of technologies such as VR, AR, and AI in amusement parks, enhancing interactive experiences and integrating educational elements into play [19] - There is a growing emphasis on incorporating STEAM education, artistic enlightenment, and scientific exploration into amusement park offerings [19]