Overview - The indoor children's amusement park industry in China is experiencing significant growth, with a projected market size of 35.65 billion yuan in 2024, representing a year-on-year increase of 23.31% [1][11] - Parents are increasingly prioritizing their children's overall development and diverse entertainment activities, moving beyond a sole focus on academic performance [1][11] Market Policies - A series of supportive policies have been introduced in China to encourage and regulate the development of the indoor children's amusement park industry, creating a favorable policy environment [4] - Key policies include measures to promote sports for rural revitalization, expand consumption, and update cultural and tourism equipment [4][6] Industry Chain - The upstream of the indoor children's amusement park industry includes suppliers of amusement equipment such as slides, climbing frames, and VR/AR devices, as well as design agencies responsible for the overall planning and design of amusement parks [7] - The downstream primarily targets consumers, specifically children aged 0-12 and their parents [7] Consumer Demographics - The largest consumer group in indoor children's amusement parks consists of preschool children aged 3-6, accounting for 40% of visitors, followed by children aged 6-12 (30%) and infants aged 1-3 (25%) [9] - Safety is the most critical factor for consumers, with 85% prioritizing safety features, followed by location convenience [9] Competitive Landscape - The indoor children's amusement park industry in China is characterized by a fragmented market with numerous participants, including major companies such as Wanda Baby King Group, Aohui Entertainment, and Shenzhen Overseas Chinese Town Cultural Group [13][15] - Notable companies include: - Wanda Baby King Group, which operates a nationwide chain of indoor theme parks and serves over 180 million visitors annually [15] - Shanghai Cardoni Children's Park, focusing on creating interactive family experiences [17] Development Trends - Future trends indicate a broader application of technologies such as VR, AR, and AI in amusement parks, enhancing interactive experiences and integrating educational elements into play [19] - There is a growing emphasis on incorporating STEAM education, artistic enlightenment, and scientific exploration into amusement park offerings [19]