Group 1 - The 42nd Weifang International Kite Festival and the "Spring Tour Qilu" service consumption season have commenced, attracting significant media attention and participation [1] - Over 130 journalists from nearly 100 media outlets gathered in Weifang, producing more than 4,000 reports across various formats, resulting in a total online viewership exceeding 670 million [1] - The event has been prominently featured in major national media, including live broadcasts by Xinhua News Agency, with real-time viewership reaching 433,000 [2] Group 2 - Multiple topics related to the kite festival have trended on national hot lists, with the "Weifang Kite Festival" topic on Kuaishou achieving over 200 million views and the same topic on Weibo reaching 180 million views [3] - The festival has generated significant online engagement, with over 30 related topics consistently ranking first on platforms like Douyin, Weibo, and Kuaishou [3] - The intersection of the kite festival and media coverage has been described as a cultural feast and a "decoding action" for high-quality development in Weifang, with a total reading volume exceeding 130 million across various media [4]