Core Insights - JD.com is enhancing its high-end furniture business through the launch of the "Green Jade" initiative, aimed at providing a more convenient and enjoyable shopping experience for consumers [1][5] - The high-end original furniture market in China exceeds 100 billion, with an annual growth rate of over 100%, driven by the preferences of younger consumers [5][6] - JD.com has introduced over 300 imported and original design furniture brands, with significant growth in sales for more than 100 brands since 2025 [5][6] Group 1 - JD.com upgraded its "Trendy Home" channel to improve product display and layout, and expanded the "Green Jade" furniture selection guide to enhance its influence [1][5] - The company has launched exclusive high-end original furniture products in collaboration with renowned brands and designers, showcasing them at the "Green Jade" event [1][9] - The "Trendy Home" channel has seen a 200% increase in daily visitors since its launch, indicating strong consumer interest in high-end furniture [6] Group 2 - JD.com has committed 3 billion yuan to the "Brilliant Plan" to support its high-end furniture ecosystem, which includes a diverse range of styles and global premium products [5][6] - The "Green Jade" initiative has released three editions, featuring 76 products and 20 selected stores, with plans for further diversification and enhancement of offline experiences [7] - The company aims to collaborate with top designers and brands to continuously innovate and expand its high-end furniture offerings, responding to the evolving consumer demand for quality and design [9]