Core Viewpoint - DJI is set to launch its first consumer-grade panoramic camera, DJI Osmo 360, in July, which may disrupt the current landscape of the panoramic camera market [3][9]. Market Overview - The global retail market for panoramic cameras is projected to grow from 2.51 billion in 2017 to 7.85 billion by 2027, with a compound annual growth rate (CAGR) exceeding 10% [7]. - The current mainstream form factor for panoramic cameras is typically pole-style, which can be unstable during vigorous activities. DJI's design is flatter, making it more portable and easier to stabilize [5]. Competitive Landscape - DJI entered the imaging sector later than competitors like GoPro but has quickly established itself as a formidable player. Its previous products, such as the Osmo Action series, have significantly impacted GoPro's market share [7][8]. - The increasing number of content creators and the diverse short video formats are driving growth in imaging devices, presenting a significant opportunity for hardware manufacturers [8]. Technological Advantage - DJI has a strong foundation in gimbal technology from its drone business, which can be leveraged in the development of its new panoramic camera. This transition is expected to be relatively straightforward for the company [8]. Future Outlook - The entry of DJI into the panoramic camera market raises questions about whether it will fundamentally alter the existing market dynamics, as the sector is still evolving and has not yet reached a saturation point [9].