烟火小店种草计划
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抖音生活服务烟火榜发布 数字化赋能点亮市井小店
Jing Ji Wang· 2025-11-24 09:25
Core Insights - The Douyin Life Service launched the "Fireworks List" at the first Creator Conference, highlighting 360 small restaurants across 10 cities in China, providing a digital guide for consumers and supporting small dining businesses [1][4] Group 1: Douyin Life Service Initiatives - The "Fireworks List" is based on platform content and evaluation data, with input from 248 local food enthusiasts who have visited over 500 restaurants each, enhancing the credibility of the list [4] - Douyin Life Service has implemented various initiatives to boost the online presence of small restaurants, including the "Fireworks Small Shop Promotion Plan" and the variety show "Fireworks Exploration," resulting in a 36% increase in related content views and over 70.5 billion likes [4] - The number of small shops with transactions has increased by 42% year-on-year, with over 2.75 million small shops benefiting from creator content, leading to significant growth in customer traffic and transaction volume [4] Group 2: Support for Small Restaurants - Douyin Life Service provides online resources such as list displays and traffic incentives, along with offline guidance materials to help small shops transition from visibility to consumption [6] - The platform has introduced six support measures for merchants, including reduced entry deposits and a special fund exceeding 10 million yuan to alleviate costs and risks for small shops [6] - For creators, Douyin Life Service has launched a 10 billion traffic support initiative and budget incentives to enhance their ability to promote local dining experiences [6] Group 3: Economic Impact - The release of the Fireworks List is part of Douyin Life Service's broader effort to support the real economy, enhancing the digital ecosystem for small dining businesses and promoting local culinary culture [6] - Small restaurants are viewed as vital components of urban economies and community life, with Douyin Life Service's initiatives aimed at sustaining the vibrancy of local dining scenes through digital empowerment [6]