转自：大众报业·齐鲁壹点 烟台，作为全省首批公共数据授权运营试点城市之一，在数据要素市场化配置改革的深水区率先实践。 日前，"数涌海岱 改革潮升"媒体行中，来自全国的10余家主流媒体记者深入这座滨海之城，探访数据 要素市场化配置改革的"烟台路径"，见证数字技术如何重塑产业基因、赋能城市治理，为山东打造数字 强省注入蓝色动能。 数据要素破冰：从"沉睡资源"到"流通活水" 山东以改革之犁深耕数据要素市场化配置改革试验田。烟台，正以其创新实践，生动诠释着全省强化数 据要素价值释放的战略部署，在数据确权、流通与赋能的关键环节取得突破性进展。 数据产权登记迈出司法化第一步。6月13日，烟台烟草公司持有的"烟草消费域数据集"获颁全省首张具 备司法效力的数据产权登记证书。这份由律师事务所与司法鉴定机构双重认证的凭证，不仅标志着数据 资源权属认定的重大突破，更成为山东探索数据要素市场化流通的"破冰船"。通过"统一ID"技术打通工 商零消全链条，烟台烟草构建起高价值脱敏数据库，实现"支付即识别、消费即记录"，让数据真正成为 驱动精准营销的新引擎。 数据资产质押开辟融资新航道。在烟台数据要素服务平台，山东港通公司以港口、农林等1 ...

Core Viewpoint - The successful issuance of the data property registration certificate to Shandong Yantai Tobacco Co., Ltd. marks a significant advancement in data rights recognition and management within the tobacco industry, facilitating data circulation and transaction [1][2]. Group 1: Data Property Registration - The data property registration certificate is the first of its kind in the tobacco industry, providing authoritative recognition of Yantai Tobacco's legal ownership of specific data resources [1][2]. - The registration process involved multiple institutions, including legal and data judicial appraisal entities, ensuring a comprehensive evaluation of data rights [1]. - The introduction of blockchain technology and electronic data judicial appraisal enhances the legal validity of the data property registration, providing a solid judicial guarantee for market-oriented data circulation [1]. Group 2: Data Resource and Utilization - The "Yantai Tobacco Consumption Domain Data Set" is a high-value, anonymized data resource developed through deep governance, compliant with national standards [2]. - The company has pioneered the "Unified ID" technology, enabling seamless data integration across various sectors, which enhances consumer identification and data sharing [2]. - This data set allows Yantai Tobacco to accurately understand consumption trends, facilitating targeted marketing and the development of a digital retail ecosystem characterized by cross-industry marketing and resource sharing [2].