Core Insights - The article discusses the rise of live streaming as a new business model for small local restaurants in lower-tier cities, helping them survive against the competition from chain restaurants [5][21][32] - It highlights how live streaming allows these small businesses to reach a wider audience, effectively transforming their operations into a digital storefront [30][22] Group 1: Live Streaming as a Business Model - Live streaming has become a common practice among small eateries, allowing them to showcase their food and engage with potential customers in real-time [3][10] - Many small shops are now offering nationwide delivery through live streaming, which helps them tap into a broader market beyond their local clientele [19][22] - The informal and authentic nature of these live streams fosters a sense of trust and connection with viewers, which can lead to increased sales [10][18] Group 2: Challenges Faced by Small Businesses - Small local restaurants are struggling to compete with the influx of chain restaurants, which offer standardized experiences and have more robust supply chains [14][21] - The average daily revenue for these small businesses is reported to be between 200-300, with a 50% gross margin, making it difficult to cover operational costs [18][32] - Many small eateries have seen a significant decline in foot traffic, with some relying solely on delivery and live streaming to sustain their operations [13][15] Group 3: The Impact of Live Streaming on Consumer Behavior - Consumers are increasingly drawn to the authenticity and local flavor of small businesses showcased through live streaming, contrasting with the standardized offerings of chains [19][22] - Live streaming serves as a new form of marketing that allows small businesses to break down barriers and attract customers who might not otherwise visit their physical locations [29][30] - The ability to present their cooking processes and engage with viewers in real-time helps small businesses create a unique selling proposition that resonates with consumers [30][32]