Core Viewpoint - The beauty industry is facing scrutiny due to ingredient controversies, particularly regarding HEXKIN's "Rejuvenating Collagen Mask," which has been questioned for allegedly lacking collagen [1] Group 1: Product Controversy - A beauty blogger sent HEXKIN's mask for testing, revealing that "collagen was not detected" in the sample [3] - HEXKIN responded by commissioning a retest, which found "hydrolyzed collagen" at a level of 0.532%, raising confusion over the difference between collagen and its hydrolyzed form [3][6] - The company's marketing has been criticized for using vague terminology, leading consumers to assume the presence of effective collagen rather than its hydrolyzed form, which has different absorption and efficacy characteristics [7] Group 2: Regulatory and Testing Standards - HEXKIN claims compliance with national regulations and has completed the necessary registration with the National Medical Products Administration [5] - The lack of standardized testing methods for collagen in cosmetics has led to discrepancies in results from different testing institutions, highlighting a significant issue within the industry [7] - The controversy reflects broader challenges in the beauty industry regarding the clarity and reliability of ingredient testing standards [7] Group 3: Marketing and Consumer Trust - HEXKIN heavily relies on influencer marketing, with over 80% of its GMV dependent on key opinion leaders, which can lead to misinformation about product efficacy [8] - The company's promotional claims, such as comparing the mask to "collagen infusion," may mislead consumers and exacerbate trust issues [8] - Consumers are encouraged to consider product registration and testing reports when purchasing cosmetics, emphasizing the need for transparency and genuine product efficacy [8]