Core Insights - The 2025 China Shanghai International Children's Book Fair is scheduled to take place from November 14 to 16 at the Shanghai World Expo Exhibition and Convention Center [1] Company Developments - Himalaya Qiqi Learning held a "Lighting Up Reading Adventure Growth" full-scene reading ecosystem launch event during the book fair [2] - The founder and CEO of Himalaya Qiqi Learning, Xiao Zhiying, emphasized that high-quality education should encompass three key elements: reading, exploration, and companionship [2] - Himalaya Qiqi Learning introduced the new "Oxford Reading Tree Pointing Set" during the fair, enhancing traditional physical picture books into an immersive learning tool that allows for immediate listening and interactive self-learning [2] Product Offerings - The company has developed a comprehensive product matrix centered around the Oxford Reading Tree bilingual content, BCK bilingual story machine, and the Oxford Reading Tree Pointing Set, creating a closed-loop learning experience from online courses to offline reading [2] - The new offerings aim to integrate English learning into children's lives, providing a systematic, comprehensive, and immersive English learning experience [2] User Engagement - As of November 2025, over 11 million children users from more than 400 cities have completed English enlightenment through "Qiqi Learning," accumulating over 44 million hours of learning time [2]