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2025鄂尔多斯“双周”活动举行 助力农产品销售与消夏经济
Nei Meng Gu Ri Bao· 2025-08-05 09:51
Core Viewpoint - The "Consumption Assistance" event in Ordos City aims to promote rural revitalization and enhance consumer engagement through various activities, showcasing high-quality agricultural products and fostering connections between farmers and businesses [1][8]. Group 1: Event Overview - The event took place from August 1 to 5, 2025, at the Ordos International Exhibition Center and Ulan Mulun Lake area, themed "Party Building Leads to Revitalization, Consumption Assistance Warms Hearts" [1]. - Activities included a consumer assistance market, summer events, and live streaming sales by village leaders, attracting significant public participation [3][6]. Group 2: Product Showcase - Over 2,100 high-quality agricultural products were displayed from 9 banners and 52 townships, featuring a variety of items such as green fruits and vegetables, premium beef and lamb, desert grains, specialty dairy products, and handcrafted brews [3][8]. - The event included designated areas for agricultural assistance and food tasting, drawing many citizens to purchase and sample products [3]. Group 3: Business Engagement - The "Businesses Gather to Purchase Agricultural Excellence" initiative facilitated direct communication between merchants and farmers, expanding sales channels for agricultural products [6]. - Live streaming sales by village leaders and influencers helped promote local products, breaking geographical barriers and reaching a wider audience [6]. Group 4: Economic Impact - The "Cloud Tour Ordos" platform distributed subsidies amounting to millions, while "Beijiang Gonghui" provided 500,000 yuan in consumer vouchers to support agricultural purchases [6]. - Evening activities included a summer night economy with music festivals and fireworks, enhancing the local entertainment scene and meeting the leisure needs of residents [6].