Core Viewpoint - The article emphasizes the launch of the "Central Enterprise Consumption Assistance Action (Yunnan Diqing Venue)" by China Southern Power Grid, aimed at connecting consumers with high-quality agricultural products from rural areas, fostering economic growth and community support [1][2]. Group 1: Event Overview - The event will take place from October 16 to 18 in Shangri-La City, organized by China Southern Power Grid in collaboration with local government and party committees [1]. - The initiative aims to create a "warm direct connection bridge" to deliver green, healthy, and unique agricultural products directly to consumers across the country [1]. Group 2: Consumer Experience - Consumers will have the opportunity to select high-quality local products, including natural mountain delicacies, ecological grains and oils, handcrafted goods, and seasonal fruits, all reflecting the local culture and the hopes of farmers for better livelihoods [4]. - The initiative includes an online platform for easy access to products, with the "Hertz Shopping" platform and offline exhibition areas, allowing seamless online and offline shopping experiences [5]. Group 3: Impact of the Initiative - Each purchase made by consumers directly supports the assisting regions, contributing to the income of local farmers and promoting rural revitalization [6]. - The collective efforts of individual consumers can create significant momentum for rural development, highlighting the power of community support [6].

Core Viewpoint - The establishment of the Shaanxi Product Digital Operation Center aims to enhance consumer demand and promote high-quality development of the consumer goods industry in Shaanxi province [1][2] Group 1: Digital Operation Center Overview - The Shaanxi Product Digital Operation Center officially commenced operations on June 26 in Xi'an, focusing on integrating digital platforms and supply chains to promote Shaanxi products nationally and globally [1] - The center employs a "supply chain + base + operation" model to provide online marketing, brand promotion, and supply chain collaboration services for upstream and downstream enterprises [1] Group 2: Product and Market Development - The center has partnered with numerous quality brands to establish permanent display centers for Shaanxi premium products in locations such as Xi'an Aerospace Base and Xi'an Xianyang International Airport, showcasing over 1,000 unique consumer goods [1] - The showcased products include categories like liquor, refined tea, dairy products, selenium-rich products, and traditional crafts, and the center utilizes an "online + offline" integration model to provide direct supply services to consumers in Hainan Free Trade Zone and the Yangtze River Delta [1] Group 3: Future Plans and Goals - The center has launched over 4,000 quality specialty products and promoted more than 500 quality enterprises across 12 key industry sectors [2] - Future efforts will focus on activating consumer market potential, enhancing consumer experiences, and driving economic high-quality development through a more trustworthy and impactful display and sales center for Shaanxi premium products [2]