王老吉国际罐(洛神珠红经典款
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王老吉WALOVI国际罐全球首发
Jing Ji Guan Cha Bao· 2025-08-20 07:24
Core Insights - Wanglaoji has launched four new international can products, emphasizing a brand upgrade and global market penetration [1] - The new products include Luo Shen Zhu Hong Classic, Guangming Xi Orange Sugar-Free, Liuli Yao Jin Original Flavor, and Yanyu Tianqing Sparkling [1] - Wanglaoji's market share in the domestic plant beverage segment is nearly 50%, with the brand's growth rate leading the industry [1] Group 1 - The new branding features the name "WALOVI" prominently, aiming for quick global recognition and efficient memory retention [1] - The company emphasizes its commitment to natural ingredients and health principles while integrating contemporary trends like sugar-free and sparkling options [1] - Wanglaoji's leadership in the domestic plant beverage market is supported by various key performance indicators, including brand market share and distribution metrics [1] Group 2 - The company aims to create a unified global image and product matrix that meets diverse consumer needs worldwide [2] - The brand's visual language will be recognized globally, enhancing its identity and appeal to international consumers [1][2]