Core Viewpoint - The Central Radio and Television Station (CRTV) is successfully promoting Chinese New Year culture in Pakistan through creative products and media, enhancing cultural exchange and goodwill between China and Pakistan [1][12]. Group 1: Cultural Promotion - CRTV's Spring Festival promotional video and creative products have gained widespread attention and appreciation in Pakistan, particularly in Islamabad and Lahore [1]. - The creative products, such as the Spring Festival bowl and colorful plates, are seen as effective tools for communicating the festive spirit of the Chinese New Year to diverse cultural audiences [3][5]. - Pakistani officials have praised the integration of traditional Chinese symbols with modern aesthetics in CRTV's creative products, highlighting their appeal and cultural significance [5][6]. Group 2: Community Engagement - In a popular hotpot restaurant in Islamabad, CRTV's Spring Festival products have become a focal point for celebrating the Chinese New Year, allowing locals to experience and share in the festive atmosphere [7][8]. - Customers expressed their admiration for the creative products, noting their connection to family values and the joy of reunion during the New Year celebrations [9][10]. - The restaurant staff and patrons alike have shown enthusiasm for sharing the joy of the Chinese New Year, emphasizing the warmth and strength of the cultural ties between China and Pakistan [11]. Group 3: Media Impact - Starting from February 10, CRTV's Spring Festival promotional video has been broadcasted in Lahore's Orange Line metro, reaching approximately 230,000 passengers daily and spreading festive cheer [12]. - Passengers have reported a deeper understanding of Chinese culture through the promotional video, which showcases traditional elements and the joy of family reunions during the New Year [12]. - The collaboration between CRTV and local media has been recognized as a significant step in promoting cultural exchange and enhancing the visibility of Chinese traditions in Pakistan [12].